New York, United States

Contact Information

112 West 20th Street, 7th floor
New York New York 10011
United States
Phone: (+1) (212) 343-4215

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Basic Info

Core Competencies: Full Service, Mobile, Social Media, E-Commerce, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Technology, Online services, Multicultural

Founded in: 2001

Employees: 110

Awards: 62

Creative Work: 1

Clients: 13


112 West 20th Street, 7th floor
New York New York 10011
United States
Phone: (+1) (212) 343-4215

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About Barbarian

Welcome to The Barbarian Group
A daring creative agency with a digital heart

We were founded in 2001 out of an obsession with the Internet and a vision to grow brands’ share of the future. We’ve since grown into a creatively-driven, technologically savvy production-house-meets-agency focused on one thing: making stuff the Internet loves. Because we know that what the Internet loves today becomes culture tomorrow. 

We are partners to two different types of clients: large, long-standing brands like Samsung, IBM, Pepsi and GE who need deep expertise in digital to increase their cultural relevance and digital infrastructure to operate. As well as smaller, innovative, start-up-type companies who need a like-minded partner like KIND. One of our core strengths is our ability to flex across different businesses and categories, from fast moving consumer goods marketing, to B2B messaging for IBM to hard core tech builds with companies like Amazon and Google. 

In 2013, we were awarded the inaugural Grand Prix Lion for Innovation at Cannes for our Cinder software, a creative tool for digital experiences across all digital display platforms. Most recently, we were awarded a Bronze for Design for our work with CenterStage


English, Spanish
Philosophy & Competitive Advantages

It's gonna be awesome(TM). 

Network Description

The Barbarian Group is part of Cheil Worldwide network. 

Cheil Worldwide is Korea’s largest marketing agency and the 16th largest advertising agency in the world, as ranked by Advertising Age. Established in 1973 with headquarters in Seoul, Korea, Cheil has 29 offices in 25 countries with close to 2,100 employees. Cheil offers a full portfolio of marketing communications services including advertising, digital, PR, sports marketing, exhibition and display production, and production of large-scale performance events. 

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