TitleThe Biography of Tomorrow
BriefUsing Google Cloud, the 10 business markets of 10 CEOs were analysed. This predictive data was given to famous French authors, who turned the material into "the biographies of tomorrow". The books showed the executives the potential future lives they could have if they agreed to meet with the Google Cloud team. The covers featured a portrait of each targeted CEO. Finally, the books were hand delivered with the relevant Google Cloud contact details.
Agency
Campaign The Biography of Tomorrow
Advertiser Google
Brand Google Cloud
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Tagline The Biography of Tomorrow
Story The campaign consists in create 10 managers' future biography based on the analysis of the differents markets.
Story (original language) To show the power of Google Cloud, we set up a full-scale demonstration by analysing the 10 business markets of 10 CEOs. Extremely accurate and predictive data was collected. Then we used and reshaped them into a brand new genre of book. With the help of writers from Le Cherche Midi (one of the top 10 publishing houses in France), we created the 10 first “biographies of anticipation”, explaining the potential future lives these executives could have if they accepted to meet with the Google Cloud team.The collection consisted of 10 books, each published in one single example, telling the 10 stories, each 60 pages long, and prefaced by the world famous economist Jacques Attali. For obvious reasons of confidentiality, the information gathered wasn’t available to the media and only the person concerned had access to the entire and uncensored version of their book. The cover featured an illustrated portrait of the targeted CEO by the talented artist, Alix d’Anselme. Each book was individually delivered to each CEO, with the name and contact information of the Head of Marketing at Google Cloud
Media Type Digital
Length
Chief Executive Officer (CEO)
COO
Associate General Manager
Creative Director
Copywriter
Copywriter
Art Director
Head of Social Media
TV Production
TV producer
Production
Director
Post Production
Post Production
group chief
Editing Company
Editor
Editorial Coordinator
Fabrication
Print production
Head of marketing
Head of enterprise marketing
Marketing content manager
marketing campaign manager

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