This media is currently being encoded.
Please, come back after a few minutes
Please, come back after a few minutes
| Title | The Dancer |
| Agency | Herezie |
| Campaign | The Dancer |
| Advertiser | Vileda |
| Brand | Vileda Turbo - Steam XXL - 12 spray max - Ultramax |
| Posted | November 2021 |
| Business Sector | Household Products & Maintenance |
| Story | Even in 2021, it’s still not common to present a man as the face of a cleaning brand and we also didn’t want to make yet another dance film with the cliché of the perfect dancer. We wanted to do something different, something unprecedented. And Erik was the perfect candidate: 27, a gay icon, and an usual body type for a ballet dancer. His passion and devotion and his incredible dance skills quickly convinced us. From the very first seconds of the film, the viewer can only say: “Wow, I’ve never seen anything like that before!”. |
| Media Type | Web Film |
| Agency | Herezie |
| Chief Executive Officer (CEO) | Andrea Stillacci |
| Executive Creative Director | Etienne Renaux |
| Executive Creative Director | Paul Marty |
| Creative Team | Rodolphe Pinta |
| Account Director | Dimitri Boudnikoff |
| Account Director | Marine Chenu |
| Agency Producer | Tanya Kozlova |
| Production Company | Grandma Enterprise, UAB |
| Marketing | Markus Dietz |