Barefoot, a BBDO company, specializes in helping CPG and Lifestyle Brands build strong bonds with consumers as they strive for happiness in their everyday lives and personal pursuits. We enable brands to connect with consumers at a deeper level by fulfilling their emotional needs in the category and dynamically evolving the brand's dialogue to ensure ongoing relevance and originality.;The focal point of the agency, captured in our tagline Marketing the Pursuit of Happiness, is to understand how consumers' drive for happiness on both a day-to-day basis and through their personal passions impacts how they choose, use and stay loyal to CPG and Lifestyle Brands.
Philosophy & Competitive Advantages
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