|Title||Post-It. The banner that makes you like banners|
|Campaign||Post-it. The banner that makes you like banners.|
|Date of First Broadcast/Publication|
|Business Sector||Office Equipment|
Insight: Using retargeting banners could be very efficient if only people didn’t hate it so much when a pair of snickers keeps stalking them forever. Idea: We repurposed this technology in order to create more love for the iconic Post-it brand. Now users can replace annoying internet ads with their own Post-it notes. More Post-it notes, less sticky banners.