Proximity Worldwide

New York, United States
TitlePost-It. The banner that makes you like banners
Campaign Post-it. The banner that makes you like banners.
Advertiser 3M
Brand Post-it
Date of First Broadcast/Publication
Business Sector Office Equipment

Insight: Using retargeting banners could be very efficient if only people didn’t hate it so much when a pair of snickers keeps stalking them forever. Idea: We repurposed this technology in order to create more love for the iconic Post-it brand. Now users can replace annoying internet ads with their own Post-it notes. More Post-it notes, less sticky banners. 

Media Type Digital

Featured Work