Press Releases - Proximity Worldwide - Proximity Worldwide Press Releases at en-us Copyright 2019 Cover for their overconfidence. (by CHE Proximity) Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, we created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies.

The integrated campaign sees RACV partner with one of Australia’s most trusted animal hospitals, Lort Smith, and four globally renowned artists and designers, to raise awareness of under-insured Victorian pets.

Creating a limited-edition range of veterinary supplies, the artists designed a lion mane cone, a pet-cast that features a tattoo sleeve print, bandages with attitude, and an amped up wheelchair.

The stars of the campaign, beloved pets Lady, Leo and Yasmina, now have the insurance they need and are the first to be kitted out with medical supplies worthy of their adventurous attitudes.

The designers responsible for the range of supplies include:

- Tim Chappel, costumer designer on Priscilla, Queen of the Desert

- Dennis McCarthy, picture car coordinator for the Fast & Furious releases F3 (Tokyo Drift) to present

- Gareth Davies, tattoo artist from Bondi Ink

- James Jirat Patradoon, Heavy Metal Illustrator

RACV’s partnership with Lort Smith will see thousands of bold bandages and lion mane cones available to pets who come in for treatment with an RACV Pet Insurance Policy. 

2019-02-07 00:00:00
Proximity Worldwide Germany recruits top international creative specialist and expands management team Powerfully growing agency strengthens its creative excellence and consulting competencies: Tim Wettstein and Tim Holman added to management team as Managing Directors

Proximity Worldwide in Düsseldorf is growing dynamically, expanding its management team and adopting an even more international approach. The agency has secured a first-class new recruit for digital and data-based marketing communications: Tim Wettstein (36), who will be strengthening the management team in the role of Creative Managing Director, with immediate effect. In addition, Tim Holman (31), currently Client Service Director at Proximity Worldwide, has been appointed Managing Director. Thus, Wettstein and Holman will be expanding the management team headed by CEO Sue Nisbet, while Oliver Heinrich will continue to support the management team in the post of Executive Creative Director (ECD).

Tim Wettstein, an internationally respected and successful creative specialist, is joining Proximity Worldwide in Düsseldorf from Team One in Dallas, where he served as ECD with responsibility for the Lexus account in North America. Previously he had worked for 72andSunny, CP+B, J. Walter Thompson and BBDO New York.

Wettstein managed campaigns for Google, Gillette, Best Buy and Call of Duty and was a prizewinner in various international competitions, including Cannes Lions, the Webby Awards, the CLIO Awards, D & AD, the LIA Awards, One Show and the Effie Awards. One of his best-known works is the interactive 3D installation "Eye Contact Installation", commissioned by Autism Speaks and The Ad Council. It is now part of the permanent collection in New York's Museum of Modern Art.

Tim Holman joined Proximity Worldwide in Düsseldorf in June 2017 as Client Service Director, having worked for Clemenger BBDO in Melbourne. His responsibility for New Business led to the recruitment of a number of new clients within a short space of time, among them Fontem Ventures, Bayer Companion Animal Health, Porsche, Tradus and Hewlett Packard. His specialist fields include digital brand management and activation in addition to the development and implementation of globally integrated campaigns for Proximity Worldwide clients.

2018-10-05 00:00:00
Proximity appoints Global Chief Innovation Officer Proximity Worldwide has promoted Troy Hitch from Chief Innovation Officer at Barefoot Proximity to the newly created role of Global Chief Innovation Officer. Effective immediately, Hitch will report into Global President, Mike Dodds, and join the global leadership team.

Hitch is a seasoned executive agency leader with experience enabling Fortune 100 companies to achieve digital transformation across every consumer touchpoint. He originally joined Barefoot Proximity in 2010 as Chief Creative Officer and assumed the role of Chief Innovation Officer in 2014. He has lead data-driven creative work for ExxonMobil, Bayer and Procter & Gamble including P&G Everyday, the CPG giant’s scale engagement platform, and the marathon-redefining Energy Broadcast System app.

He began his career as an agency creative, leading early digital branding efforts for Procter & Gamble. In 2004 he founded new media agency Big Fat Brain to pioneer interactive content experiences including digital series for Discovery Channel and Sundance Channel. His series ‘You Suck At Photoshop’ experimented with transmedia storytelling techniques, won multiple Webby awards and was named one of Time Magazine’s Top 10 TV Episodes of the year. Hitch continued to explore the potential of digital-first experiences and delivered award-winning work primarily for technology clients including Adobe, Autodesk, Microsoft, TIBCO, and SoftwareAG.

Hitch also led all digital creative at Energy BBDO as ECD where he drove breakthrough work for Ziploc, Quaker, Rosetta Stone, 5 Gum, Bud Light and the successful Do Us A Flavor campaign for Lay’s which became Facebook’s most successful branded experience of all time.

In his new role Hitch will continue to be based in Cincinnati and will work across Proximity’s global network of 24 offices to accelerate digital transformation, optimize innovation investment and advance tech and innovation partnerships. The Proximity network became part of Omnicom Precision Marketing Group (OPMG) last year and this role forms part of the growing global executive team.

Doug Worple, Global CEO of Proximity Worldwide, said: “Troy is an inspiring leader, and will be instrumental in driving transformational growth and bringing to life our shared vision for the Proximity network. His new role is an investment in ensuring that Proximity clients have access to the latest in technology and innovation and a full spectrum of services at both a global and local level.”

Troy Hitch, Global Chief Innovation Officer, added: “Our clients have never been under more pressure to innovate the experience with their customers and get the most from their marketing dollars. I’m excited to expand my efforts across the global network and to have even more opportunities to help our clients harness the possibility in today’s complex marketing landscape.”

Proximity recently announced the inception of Invoke, a Voice and IoT lab, dedicated to audio, voice and IoT development and deployment. 

2018-10-01 00:00:00
Proximity drives innovation with Voice Labs Proximity Worldwide has today unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network.
Building on Proximity’s legacy of storytelling, the lab was created to anticipate rapidly evolving customer behaviour and growing engagement with smart assistants and connectivity, Invoke will enable research and development with the capabilities and expertise to plan, build, measure, and optimize experiences brought to life through Google’s Home, Apple’s HomePod, and Amazon’s Echo for clients. The Lab will also house dedicated connected equipment and IoT devices focused on the growing role of voice assistants within the entertainment, home automation, and ecommerce categories.
Research shows that by 2020, 50% of all searches will be voice activated and within the next year and a half, there will be more than 1.6 billion digital assistants in use. Some 61 million people in the US currently use a smart speaker at least once a month.
With the aim of providing an end-to-end experience, Invoke will be led by a team of channel integration specialists and creative technologists to craft voice-activated brand content.
Brian MacDonald, Senior Vice President of Channel Integration at Barefoot Proximity said: “As marketers, we spend a lot of time understanding the behaviors of individual audiences - what they buy and what they search for. As those activities shift to voice activated experiences, we’re helping clients capitalize on this new frontier by not only creating and developing solutions but also by analyzing their effectiveness.”
“As a centre of excellence for Search within the network, moving into an area of Voice innovation was a natural transition and means we can provide a true end-to-end solution.”
As one of the first agencies to go through Amazon's Advertising Accreditation, Barefoot Proximity is already working with several clients to deliver new skills, voice search optimization, and Amazon voice commerce strategy.
More innovation centres of excellence are set to open around the network within the coming year. 

2018-09-10 00:00:00
Bayer consolidates global Companion Animal business with Proximity and BBDO Bayer, a global leader in animal health, has awarded its Companion Animal global account to a combined Proximity and BBDO offering.
The decision was made following a competitive review. The assignment includes the Seresto, Advantix, Advantage and Drontal brands and will be led by an integrated team out of Dusseldorf, with additional local market support provided by Proximity and BBDO agencies from CLM BBDO in France, DLV BBDO in Italy, and Energy BBDO and Barefoot Proximity in the US. Additional specialist agencies from within Omnicom will also help service the business, as needed.
“We're looking forward to working with our new and trusted partners who will support us in further driving the business of our global Companion Animal brands”, said Mario Andreoli, Head of Marketing at Bayer Animal Health. “Together with Omnicom and its global operating network, we will be able to efficiently leverage our marketing and communication strategies across countries and thus strengthen our role as one of the international leaders within the Companion Animal Health business.”
Mike Dodds, Global President at Proximity Worldwide added, “Being awarded the Companion Animal assignment builds on our existing relationships across different divisions at Bayer. By bringing Proximity and BBDO together, we’re leveraging our collaboration ethos. This is an opportunity to create personal, scalable and unmissable experiences for Bayer’s customers of tomorrow and we are delighted to be appointed to this significant, transformational assignment.”
It is expected that the transition to Proximity and BBDO agencies will be completed by the end of the year. 

2018-07-19 00:00:00
Barefoot Proximity broadens senior talent line-up Today, Barefoot Proximity, the Cincinnati office within the Proximity network, has announced
two senior appointments to support its business transformation within North America.
Margarita Fitzpatrick joins as Vice President, Client Partnership and Liz Martin joins as Senior
Vice President, Global Digital Client Services lead. Both will start immediately and will report
directly into Barefoot Proximity CEO, Chris Evans.
As Vice President of Client Partnership, Fitzpatrick will be responsible for the leadership of
Barefoot Proximity’s client management function and talent. She will work across the full roster
of clients including P&G, Bayer, Gallup and Cincinnati Children’s Hospital, and will focus on
delivering impactful customer experiences driven by data and led by customer insights.
Fitzpatrick has 25 years of experience developing successful client relationships across a broad
range of industries including Health Care, Automotive, Telecom, Packaged Goods, Grocery
Retail and QSR. She led the launch of personalized communications for British retailer, Tesco,
across nine markets in Europe and Asia, launched Panera's personalized loyalty program and
most recently led North America's Loyalty, CRM and Personalization consulting team
at Dunnhumby.
Fitzpatrick said, “Barefoot Proximity has an exceptional team, long-standing clients and a
foundation in data and creativity which position it for success in our fast-changing industry. I'm
excited to help them further develop the team and build trusted client relationships that will
create stand-out customer experiences and value for clients."
Martin, who joins as Senior Vice President, Global Digital Client Services comes to Proximity
directly from AKQA where, as Client Partner, she ran the Verizon Wireless account leading a
cross-functional team focused on the overall retail experience and on creating an omnichannel
digital ecosystem.
Martin brings over 19 years of experience in client services and has worked at agencies
including Grey, G2, BBH and R/GA. She has led the charge on numerous innovative, multichannel,
highly technical advertising campaigns and platforms on global accounts such as
BMW/MINI Financial Services, PwC, 3M,, Nestle Waters and Goldman Sachs.
Martin, said, “The impressive group of talented people, the work, their expanding capabilities
and their roster of clients is what ultimately drove my decision to join such a dynamic agency.
There is a tremendous amount of momentum at Barefoot Proximity right now and I feel lucky
to be a part of it.”
Chris Evans, CEO of Barefoot Proximity, added, “Liz and Margarita have that highly soughtafter
alchemy of big agency, big client experience and are the perfect fit for our growing
agency and offering. I couldn’t be more excited for them to join the team.” 

2018-06-01 00:00:00
Atmosphere Proximity boosts agency with two senior hires Today, Atmosphere Proximity, the New York office within Proximity Worldwide, has announced two senior appointments bolstering its strategic and account handling departments.

Mathew Ford joins as Director of Strategy and Eric Laffly joins as Group Account Director. Both will report directly into Managing Director, Garrett Franklin, and will start this month.
Ford brings a wealth of both planning and  vision capabilities experience coupled with design thinking, technology and customer experience strategy. He comes from Huge Inc, where he was responsible for overseeing strategy across Chase, Thomson Reuters,Four Seasons, and mattress startup Casper.
He originally hails from Sydney, Australia and began his career as a digital strategist at global agency Mullen Lowe Profero before moving to the US and onto experience agency Momentum. It was there he helped to head up strategy for Verizon, SAP and the Patron Spirits business, crafting the Verizon sponsorship vision. This included activating across their national NFL, NBA, Indy Car, Star Wars and Smart Cities platforms, and helping to define a connected loyalty program for the brand.

Ford, said, “Atmosphere Proximity has put strategic planning at the very core of their service offering, using a data-driven, insight-led approach that helps clients navigate today’s complex marketing environment for true business impact. I’m excited to help them further shape this offering to create breakthrough work”.

Laffly joins from R/GA and previously drove digital product and service innovation at Wunderman and Digitas working with clients across a range of industry verticals including  pharmaceutical/healthcare, financial services and technology. His client experience includes Johnson & Johnson, Verizon, Pfizer, AstraZeneca, Bristol-Myers Squibb, Hewlett Packard and American Express.
As a strategic marketer Laffly brings 15 years of experience working in digital, advertising and relationship marketing.
Laffly, commented, “I’ve been hugely impressed with the people at Atmosphere, the work they create and their perspective on how to solve complex client challenges.
It’s an exciting time to join the agency and I’m looking forward to driving digital innovation as the agency continues to grow.”
Garrett Franklin, Managing Director of Proximity Atmosphere, added, “We’re committed to hiring the industries best and brightest talent who have extensive experience, a unique perspective and true understanding of how to help our clients navigate today’s complicated marketing challenges. Both Mat and Eric fit that bill and we’re thrilled to have them join as we continue to advance our data-driven creative approach for a robust and growing list of marquis brands.” 

2018-03-29 00:00:00