Why Forever Beta?
We believe everything is evolving that’s why we believe everything is Forever Beta. Constantly changing, improving, researching, testing, discovering and creating. This is our strategic view on the world, so we decided to create a company that would try and help other like-minded companies create their next chapter to a brand story that may have started hundreds of years ago or just last week.
What We Do
FOREVER BETA IS AN INTEGRATED CREATIVE AGENCY. WE CREATE MEANINGFUL RELATIONSHIPS WITH YOUR CUSTOMERS AND CONSUMERS.
We recognise that your business currently exists because of your staff, your trade customers and your consumers that is why we work from the inside out. We help develop your proposition first and then develop whatever media is necessary to make this proposition propagate with an amazing creative idea.
Firstly we try to understand your brand through what we call the ‘Circles of truth’ this helps us to understand the next chapter of the brand evolution to inform the single minded brand idea.
The Brand Truth – Where did your brand begin, why does it exist and what is unique about it?
The Market Truth – Where and how does it live, breath and interact with people?
The Human Truth – How does your target customer and consumer understand and engage with your brand?
Once we have done this we then review this proposition and decide how it can propagate.
Making Proposition Propagation Happen
Your P & L teams spend alot of time developing your products and propositions and we believe that to ensure they are built to take advantage of every opportunity to engage, it's important to understand how a proposition can work across all platforms and channels. This is why we start from within your organisation and help your campaign work from the inside out with business department alignment (Brand, sales, internal comms). This strengthens your operation and deepens customer and consumer engagement.
Once we are happy with the single minded idea we then interrogate and prove the campaign proposition works across all relevant touch-points both internally and externally and then show how we’d communicate it to your employee's, in channel, to customers and of course consumers. We believe your campaigns will travel further if the whole organization is behind it. That way we can help create advocates from your stakeholders and fans from your consumers.
We believe our approach is the natural approach for any brand that is serious about not only building better relationships with its consumers but also transforming your whole organization to deliver your commercial plan.
Turning Customers & Consumers Into Fans
Relationships are not static they evolve. We believe the most successful brands have their customers and consumers at the heart of everything they do. They strive to create emotive and long term relationships with people. That's why our aim is to take your customers AND consumers and turn them into fans.
Fans are more loyal
Fans are more passionate
Fans are more forgiving
Fans are more likely to share a positive experience
Fans are more likely to stay interested in your story
And more importantly... Fans are more likely to spend more with you.
And this is where we come in.
Strong network in the Uk with ability to launch new FMCG products quicker than anyone else in the UK. We have a database of 30,000 convenience stores registered that we can send comms to.
We also have Beta Labs that has over 50 scientists ready to help with any business problem.