M&C Saatchi MENA’s evolution began in 1990 as an advertising hot shop
under the name of The Agency, which merged in 1992 with the Beirut-based
BD&A group to join the Saatchi & Saatchi Worldwide network.
In the decade that followed, the agency became synonymous to major brand
launches, awards and the developments of post war Lebanon. It became
a household name.
Acquired by Quantum Group in 2000, the agency launched its branding division Brandcentral and media buying company Vertical, and took its style regionally
and beyond. A decade later, in 2010, the agency joined the independent
M&C Saatchi Worldwide network.
M&C Saatchi MENA is now a 20-year-old advertising agency renowned
for creativity, awards, social responsibility and a reputation for the distinct.
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