Press Releases - Geometry Global - London HQ - Adforum.com https://www.adforum.com/agency/6647774/press-releases/rss Geometry Global - London HQ Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Geometry Global and Blippar Announce Global Strategic Partnership to Create “Augmented Retail” https://www.adforum.com/agency/6647774/press-releases/64877/geometry-global-and-blippar-announce-global-strategic-partnership-to-create-augmented-retail https://www.adforum.com/agency/6647774/press-releases/64877/geometry-global-and-blippar-announce-global-strategic-partnership-to-create-augmented-retail

Geometry Global, award-winning shopper marketing and brand activation agency network, and Blippar, a technology company specializing in augmented reality (AR), computer vision and artificial intelligence (AI), today announce a global strategic partnership. The purpose is to bring added value to clients by capitalizing on opportunities offered by AR in the physical and digital retail space.

Brands gain immediate access to “augmented retail,” helping their shoppers overcome purchase barriers. Geometry gains strategic advantage as employees are trained on how to create and deliver AR content and Blippar extends its reach, as its platform becomes the base for more retail activations.

Using Blippar’s AR creation tools Blippbuilder and Blippbuilder Script, Geometry will create best-in-class Augmented Reality in-house that can support the shopping journey in and around retail environments with product specific, relevant digital content.

Both companies will cross-refer business opportunities and collaborate on joint projects.

The partnership launches in the UK and will roll out in the U.S. and Germany, which will act as a hub for continental Europe. Debbie Ellison, Head of Digital Geometry UK and recent winner of the Women of Tomorrow award, leads the partnership with responsibility for global rollout.

Jon Hamm, Global Chief Creative Officer of Geometry Global commented, "This partnership provides Geometry’s clients around the world the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately driving a positive product experience."

Omaid Hiwaizi, Global Head of Experience Strategy at Blippar added "Augmented Reality is a critical new frontier for retail since it can help brands overcome purchase barriers by providing shoppers with information and engaging experiences at the point of sale. Given Geometry's activation and shopping behavior transformation sweet spot, this partnership creates the perfect context to define the rules on AR in retail, shopper and brand storytelling."

According to predictions in the Digi-Capital’s Augmented/Virtual Reality Report 2017, mobile AR could be an $83 billion market by 2021. 

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2017-05-17 00:00:00
Geometry Global Malaysia Connects with Digi https://www.adforum.com/agency/6647774/press-releases/64670/geometry-global-malaysia-connects-with-digi https://www.adforum.com/agency/6647774/press-releases/64670/geometry-global-malaysia-connects-with-digi

Digi Telecommunications Sdn Bhd (Digi) has awarded its public relations and digital assignments to Geometry Global Malaysia, which is an agency under the world leading marketing communications services company WPP.


Digi is a mobile connectivity and internet services provider enabling 12.3 million Malaysians to get the most benefit out of an increasingly connected world. With a strong legacy of product and services innovation delivered on Malaysia’s widest 4G LTE network, Digi now has an ambition to become our customers’ favourite partner in their digital lives providing relevant, personalised and engaging digital products and services that will further enable all Malaysians’ digital lifestyles.


As Digi transforms from a telco into a digital company, Geometry Global Malaysia will be responsible for helping shape Digi’s communication, public reputation and perception management, as well as providing end-to-end digital marketing solutions and driving strategic thinking in the digital space for the brand. According to Kenny Loh, Chief Executive Officer of Geometry Global Malaysia, “Heading into this pitch, not only did we leverage on our previous expertise in the mobile telecommunications industry but we also focused on forming together a specialist, multi-disciplinary team with a passion in creating long lasting, valuable and rewarding partnerships with the Digi team.”


Jason Wong, Group Managing Director of Geometry Global Malaysia added, “At Geometry, we see ourselves as curators of unique and engaging customer experiences. This means that we focus on forging a connection between brands and their audiences in an immersive, participatory and conversational way. This is critically important in today’s content rich environment where audience’s attention spans are limited. Heavy emphasis will be placed on our expertise to identify pivotal ideas that trigger behaviour change in audiences which will be the most important delivery by the agency to Digi.”


Merging insights from traditional, digital and social, Geometry Global Malaysia has revolutionized its approach on brand communications by merging traditional PR and Digital core strengths into generating content rich strategies that are able to be plugged for multi-channel adaptations. This innovative approach brings to life story-telling that resonates with core audiences, and this approach is proving to be pivotal in leading the way brands engage with consumers of today.


The dual disciplined team will be jointly led by Vivian Tan-Higgs, Managing Director for PR and Social Lab and Karen Koay, General Manager for Digital. This win adds Digi Malaysia to the blue-chip roster of Geometry Global Malaysia key relationships which includes some of the most dynamic FMCG and lifestyle brands in market. 

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2017-04-25 00:00:00
North America takes home Gold at REGGIE Awards https://www.adforum.com/agency/6647774/press-releases/64927/north-america-takes-home-gold-at-reggie-awards https://www.adforum.com/agency/6647774/press-releases/64927/north-america-takes-home-gold-at-reggie-awards

North America’s Toronto, San Francisco and Team Unilever Shopper New York/Chicago offices took home Gold, 2 Silver and Bronze at the REGGIE Awards.

The wins included:

• Gold – Unilever Canada – Dove #InspireConfidence (Shopper Marketing)
• Silver – Treasury Wine Estates, 19 Crimes – Bring the Banished Home (Shopper Marketing)
• Silver – She Should Run – See Joan Run (Small Budget)
• Bronze – Mercy Ships Canada – Mercy, A Beacon of Hope (Purpose Campaigns) 

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2017-04-19 00:00:00
Geometry Global Promotes Sarah Todd to Global Role and Appoints Michelle Whelan as UK CEO https://www.adforum.com/agency/6647774/press-releases/64669/geometry-global-promotes-sarah-todd-to-global-role-and-appoints-michelle-whelan-as-uk-ceo https://www.adforum.com/agency/6647774/press-releases/64669/geometry-global-promotes-sarah-todd-to-global-role-and-appoints-michelle-whelan-as-uk-ceo Geometry Global announces two major appointments.

Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head of Shopper Marketing EMEA. As Global Client Leader, she will drive strategic brand development and delivery for global clients across the network of 56 markets. As Head of Shopper Marketing EMEA, Sarah will establish and embed Geometry shopper marketing expertise across the region. Sarah remains London based.

Michelle Whelan, former Managing Director and Founder of M&C Saatchi Shop, joins Geometry as UK CEO, bringing a wealth of shopper expertise with leading global and local brands. Michelle joins the 300 strong brand activation agency on 8 May.

Comments Global CEO Steve Harding, “We are experiencing a growing client demand for shopper marketing expertise as a result of on-going technology transformation and changing customer behaviour. Moreover, many brands want to work with us on a global scale.

“Sarah’s exceptional ability of building powerful, trusted client partnerships, her world class innovative shopper marketing expertise, and success in growing our UK operation, place her perfectly to help brands transform and succeed locally and globally.

“I am equally excited to welcome Michelle to the Geometry family. Michelle brings a remarkable record of effective shopper marketing and a reputation of inspiring colleagues and clients in this critical market. She promises to delight and deliver powerful campaigns grounded in deep understanding of human behaviour and lead our UK agency to continued success.”

Sarah Todd

A leading marketing practitioner for 20 years, Sarah has partnered with world-class companies, including GSK, P&G, Danone, Philips, Heineken, Toyota, Microsoft and HP.

In the past four years Sarah has built a ground-breaking UK operation, which has become a WPP shopper marketing centre of excellence. With innovation at its heart and a full suite offering at the intersection of tech, creativity and life experience – capabilities have grown to include shopper and journey insights, retail, digital, experiential, packaging and environmental design.

Under her watch, UK business has grown organically from global power brands GSK, Emirates, Mondelez and Coca-Cola with a recent surge of new business from Kimberly- Clark and Unilever, among others.

Sarah Todd says: “Over the last few years the fantastic UK team has been incredibly focused on extending the depth and breadth of our shopper, retail and experiential capability. We have established a genuine centre of excellence through consistent focus on clients, innovation, intelligence, speed and creativity."

“I couldn't be more excited about my new role. We have world class clients, a powerful set of capabilities and tools, as well as brilliant talent across the network. I intend to help harness this talent and drive even greater results for our clients across markets. I’m looking forward to working with Steve and the teams across the network to help realise our global growth and innovation ambitions".

Michelle Whelan

Formerly Managing Director of M&C Saatchi Shop, Michelle brings over 20 years’ experience of transformative effectiveness working with some of the world’s most powerful brands including Coca-Cola, Mondelez, PlayStation, Shell and Philips.

She has built client business with revolutionary marketing and founded successful shopper marketing agencies. In 2015 Michelle launched M&S Saatchi Shop and landed business from Unilever, Mondelez, Pernod Ricard and Dixons Carphone by leveraging technology, mobile and data to change how the world shops.

As Joint Managing Partner of Arc Worldwide, Michelle reinvented the agency offering across digital, sponsorship and B2B whilst significantly growing shopper marketing revenue, helping win Mondelez and Coca-Cola. The agency won recognition as IPM Agency of the Year and MAA Agency of the Year in 2015.

Says Michelle Whelan, “ I am hugely looking forward to working with the Geometry team. They are a very talented bunch of people delivering outstanding work for their clients. We share the same vision for the future - finding innovative ways to deliver ever more relevant communications that engage and inspire today's changing consumers".

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2017-04-06 00:00:00
Geometry Global North America garners seven medals at the Shopper Marketing Effie Awards https://www.adforum.com/agency/6647774/press-releases/64928/geometry-global-north-america-garners-seven-medals-at-the-shopper-marketing-effie-awards https://www.adforum.com/agency/6647774/press-releases/64928/geometry-global-north-america-garners-seven-medals-at-the-shopper-marketing-effie-awards

Teams Johnson & Johnson, Mondelez, & Team Unilever Shopper in North America had a great showing at the Shopper Marketing Effie Awards, taking home 7 awards in total – 1 Gold, 1 Silver and 5 Bronze – the most of any agency.

The wins included:

• Gold – Team Unilever Shopper – #SpeakBeautiful at Target (Omni-Channel Shopper Experience)
• Silver – Mondelez – OREO Cookie Balls (Multi-Retailer Program)
• Bronze – Mondelez – Try SomeTHIN Good for GOOD THiNS (New Product/Service Introduction)
• Bronze – Team Unilever Shopper’s Your Style, Your Way (Multi-Brand/Manufacturer Shopper Solution)
• Bronze – Team Unilever Shopper – Give H2OPE to Others (Seasonal/Event),
• Bronze – Team Unilever Shopper – Do Deo Better (Awareness, Trial & Conversion)
• Bronze – Johnson & Johnson – College Care Essentials (Single Retailer Program: Mass Merchants) 

Read more here: https://www.effie.org/press_room/215/detail 

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2017-03-28 00:00:00
What does the agency of the future look like? https://www.adforum.com/agency/6647774/press-releases/64244/what-does-the-agency-of-the-future-look-like https://www.adforum.com/agency/6647774/press-releases/64244/what-does-the-agency-of-the-future-look-like MAA/Geometry UK research shows UK agencies are optimistic and looking at the big picture

The Marketing Agencies Association [MAA] has announced results of an extensive four-month study to identify the critical factors agencies need to succeed in the future, to help them stay competitive and relevant.

The study – spearheaded by Geometry Global UK’s chief executive officer Sarah Todd in her role as MAA’s co-chair for Agency of the Future – revealed industry-wide optimism that agencies will maintain their position as creative leaders along with their role as critical partners to time-poor, resource-constrained clients in the fast-changing landscape. John Norton, Head of Retail Trading, The Royal British Legion remarked that the report is clear on the move towards stronger strategic client/agency partnership – he believes that agency and client relationships need to be grounded in friendship for success.

Sarah Todd commented, “What really stood out is how agencies are now much more externally focused when planning for the future. They are really looking at the bigger picture as to how they will stay relevant to their clients. It’s great to see the conversation has finally moved on beyond millennials, Brexit and digital!”

Qualitative research saw twenty industry leaders and influencers interviewed to establish questionnaire factors of success. Full research was then completed by 100 senior leaders across agencies and intermediaries, from network and independent; small to large – with data analysis and insights interpreted by the Geometry team. The output was broadly consistent and positive across all agency types and sizes.

Commenting on the report, Richard Robinson, Managing Partner of international marketing consultancy Oystercatchers said that it was powerful to see agencies coming together, stepping out as one, helping to define the future. “Clients need that level of clarity more than ever in this changing, fast—paced environment”.

Topline take-out

Agencies are more committed than ever to putting clients at the heart of how they go to market – they recognise the need to be strategic-delivery focused with increased flexibility to approach and more top to top partnership. Ninety-eight percent of respondents strongly agreed on the necessity to show value beyond the marketing department, and, that one size no longer fits all.

Interestingly, the swelling number of management consultancies moving into ‘creative’ space was not considered a challenge - confirming agency confidence in their client offering. Two thirds stated they are happy for agency reward to be linked to agreed success metrics and 80 percent claimed to measure campaign effectiveness in relation to strategic goals.

Report establishes six key pillars for success

Business problem solvers for clients
• Much greater strategic account leadership
• Always think end to end customer journey
• Strong balance of art and science
• Confidence to challenge the brief and bring new perspective

Flexible agency models
• Client challenge at the heart of the Agency staffing solution
• Multifaceted, multi-level team to scale skills as needed
• Diversity of team to represent Client target audience
• Freelance talent as swift providers of relevant knowledge

Musketeer mentality – In it together
• Focus on enabling client success and business results
• Help foresee new commercial and communication dynamics – one step ahead
• In it to win it together - internal stakeholder management & external recognition (e.g. Awards)

Distinctive agency culture to attract best talent
• Distinctive purpose inspired identity
• Flexible working practices
• Transparent career progression
• Diversified talent
• Allow more time for training to keep up with pace of change

One step ahead
• Genuine proactive innovation and ideas based on interpretation of trends
• Newsroom level of speed to leverage opportunities
• Permanently on top of the consumer and competitive landscape

Accountable for measurement and effective results
• Agencies need strong confidence in data, building profiles and data inspired insight
• Focus on success metrics and offer measurement / dashboards
• Training priority as most Agencies not yet confident

“This study was a very important one for the MAA to undertake. One of our key offerings to member agencies is to provide the tools that will help them grow. By embarking on this study to find out exactly what our industry thinks the Agency of the Future will be; is vital in us helping our members to prepare and plan for their futures”. Matt Sullivan, MAA’s head of membership commented.

Jaime Matthews, CEO, The World of Initials, concluded that the report showed a genuine sense of optimism among agencies for the future.

Please watch the video to learn more: https://advertising.theguardian.com/marketing-innovation/marketing-culture/what-does-the-agency-of-the-future-look-like 

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2017-03-28 00:00:00
Geometry Global Appoints Claus Adams as CEO of Europe, Middle East and Africa, to Be Based in Germany https://www.adforum.com/agency/6647774/press-releases/64668/geometry-global-appoints-claus-adams-as-ceo-of-europe-middle-east-and-africa-to-be-based-in-germany https://www.adforum.com/agency/6647774/press-releases/64668/geometry-global-appoints-claus-adams-as-ceo-of-europe-middle-east-and-africa-to-be-based-in-germany

Effective June 1st, Geometry Global has appointed Claus Adams to be the new Chief Executive Officer of the Europe, Middle East and Africa (EMEA) region. He will report to the global CEO, Steve Harding, and will be based in Düsseldorf. This marks the first time that Geometry’s EMEA CEO has been based in Germany, a reflection of the importance of this market to the agency.

Global CEO Steve Harding welcomed Claus to the team saying, “Claus brings over 20 years experience building, transforming and growing blue chip agencies and brands, while inspiring teams to achieve a shared vision. He has worked in Western and Eastern Europe and the Middle East, championing creativity and advocating solutions at the intersection of strategy, content and technology. I am delighted that he is joining Geometry and that he will remain based in Germany, which is a vital market for us with great potential.”

Claus Adams said, “I am thrilled to be joining Geometry Global, a company that really has a unique way of working and is, I believe, at the forefront of major changes in our industry. Their approach to solving the complex problems that brands face, their understanding of human behavior and how to impact it, and their focus on driving conversion, are all extremely attractive to clients. I look forward to helping Geometry achieve its vision in the EMEA region.”

Pietro Leone, who has been CEO of the region since the agency was founded, is being promoted to the role of global COO of Geometry Intelligence, the consultancy offering of the business that he spearheaded in EMEA and will now look to scale and roll out globally. He will also lead several global accounts at a moment when the agency is expanding the footprint of multiple global clients. Pietro will continue to report to global CEO, Steve Harding.

Pietro Leone commented, “I have thoroughly enjoyed my time as EMEA CEO – it’s such a vibrant region and a great team. That said, after more than 20 years in different regional roles, I am very much looking forward to taking on new challenges and working with a global team. One of our biggest differentiators as an agency is our global network so I am thrilled to expand my remit and work with colleagues from all four corners of the globe. “

“Pietro has played a key role at Geometry from the very beginning as a cornerstone of the business leadership, a defender of our unique way of working, and a strong client partner” said Steve Harding. “We are working hard to expand the footprint of our global clients and build our capabilities around the world, so I am delighted that Pietro will now be able to devote his attention to this. This will be very good for us and for our clients.”

Claus Adams

Claus has been at Cheil for four years. From 2013 to 2015, he was Chief Operating Officer/SVP Central Eastern Europe (CEE) – based in Vienna – where his remit was to restructure and grow the regional footprint of the CEE network to build its digital capabilities. He also led Cheil Retail in Europe with the mission to evolve the business from an in-store model to a digital retail/omni-channel model. In 2015 he became Senior Vice President at Cheil DACH in Düsseldorf where he was in charge of the “Digital Transformation/Innovation“ office and business development.

From 2002 to 2013, Claus worked at OgilvyAction, which has since merged into Geometry Global. For the first six years he was Managing Director engaged to set up OgilvyPromotions in Germany. From 2008 to 2013, he worked with Memac Ogilvy & Mather (Dubai) as Regional Director charged with setting up the unit in the Middle East and North Africa.

Claus spent the first nine years of his career in multiple positions at McCann-Erickson, BBDO and boutique agency N.E.N.O.

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2017-03-27 00:00:00
Geometry Global Promotes Pietro Leone to Global COO Geometry Intelligence https://www.adforum.com/agency/6647774/press-releases/64245/geometry-global-promotes-pietro-leone-to-global-coo-geometry-intelligence https://www.adforum.com/agency/6647774/press-releases/64245/geometry-global-promotes-pietro-leone-to-global-coo-geometry-intelligence

Effective June 1st, Geometry Global EMEA CEO, Pietro Leone, is promoted to the newly created role of global Chief Operating Officer, Geometry Global Intelligence, the agency’s consultancy offering. Pietro spearheaded Geometry Global Intelligence across EMEA and is now charged to scale up and roll it out globally. In addition, Pietro will lead several global accounts at a moment when the agency is growing multiple global clients. Pietro continues to report to global CEO, Steve Harding.

“Pietro has played a key role at Geometry from the very beginning as CEO of the EMEA region. He has been a cornerstone of the business leadership, a defender of our unique way of working, and a strong client partner,” said Steve Harding. “We are working hard to expand the footprint of our global clients and build our capabilities around the world, so I am delighted that Pietro will now be able to devote his attention to this. This will be very good for us and for our clients.”

Pietro Leone commented, “Geometry EMEA is a richly vibrant region and I am incredibly proud of the team and all our achievements. Now, after over 20 years in different regional roles, I am looking forward to new challenges, working with our global team, and, bringing Geometry Intelligence to the global market to help brands and businesses build growth.”

Geometry Global has appointed Claus Adams as the new Chief Executive Officer of the Europe, Middle East and Africa (EMEA) region, effective June 1st, who joins from Cheil where he was formerly Senior Vice President, Cheil DACH. He will also report to Steve Harding.

Global CEO Steve Harding welcomed Claus to the team saying, “Claus brings over 20 years’ experience building, transforming and growing blue chip agencies and brands, while inspiring teams to achieve a shared vision. He has worked in Western and Eastern Europe and the Middle East, championing creativity and advocating solutions at the intersection of strategy, content and technology. I am delighted that he is joining Geometry.”

Claus Adams said, “I am thrilled to be joining Geometry Global, a company that really has a unique way of working and is, I believe, at the forefront of major changes in our industry. Their approach to solving the complex problems that brands face, their understanding of human behavior and how to impact it, and their focus on driving conversion, are all extremely attractive to clients. I look forward to helping Geometry achieve its vision in the EMEA region.”

Claus has been with Cheil for four years. From 2013 to 2015, he was Chief Operating Officer/SVP Central Eastern Europe (CEE) – based in Vienna – where his remit was to restructure and grow the CEE network regional footprint and build digital capability. In 2015 he became Senior Vice President, Cheil DACH in Düsseldorf where he led the “Digital Transformation/Innovation“ office and business development.

From 2002 to 2013, Claus worked at OgilvyAction, now merged with Geometry. For the first six years he was Managing Director, appointed to launch OgilvyPromotions in Germany. From 2008 to 2013, he worked with Memac Ogilvy & Mather (Dubai) as Regional Director charged with setting up the unit in the Middle East and North Africa.

Claus’ first nine years of his career saw him fast-track at McCann-Erickson, BBDO and boutique agency N.E.N.O. 

 

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2017-03-27 00:00:00
Geometry Global UK Appoints Tom Moore as Head of Shopper Marketing https://www.adforum.com/agency/6647774/press-releases/62532/geometry-global-uk-appoints-tom-moore-as-head-of-shopper-marketing https://www.adforum.com/agency/6647774/press-releases/62532/geometry-global-uk-appoints-tom-moore-as-head-of-shopper-marketing

Geometry Global UK has announced the appointment of Tom Moore to the newly created position of Head of Shopper Marketing.

Tom joins Geometry on 6 February from RPM where he was formerly Business Director, leading shopper marketing for M&S, Diageo and Britvic, among others, across the UK, Europe and worldwide.

He arrives in the wake of a raft of Geometry wins from new and existing clients including Unilever, Danone and GSK across the UK, EMEA and worldwide as the agency grows with a breadth of talent drawn from shopper and journey insights, retail, digital, experiential, packaging and environmental design.

Comments Sarah Todd, CEO, Geometry Global UK, “At Geometry our clients are recognising the need to win locally as well as globally and regionally. Tom brings a rare skill-set: blending the ability to deliver behaviour changing campaigns that drive conversion in the UK while helping brands upscale shopper marketing regionally and globally – very much our sweet spot.

Sarah continues: “He has a terrific track record in activating business growth with innovation and flair across the purchase journey and promises to be a valuable addition to our diverse team of talent in a changing retail landscape”.

Tom has 14 years’ agency experience in adding value to commercial performance through multi discipline campaigns, with particular focus on shopper and experiential. He has worked across FMCG and drinks, retail, technology and sports.

Prior to RPM, Tom’s career launched at iris, where he worked with Sony Ericsson, Speedo, Southern Comfort and Polar.

Comments Tom Moore, “Geometry’s scale, its unique approach and ambition to inspire people to buy well, its people and fantastic clients, were all deciding factors for me.

He continued, “Shopper marketing, e-commerce and retail has moved to the top table and I’m hugely excited to be working with a creative, forward-thinking team”. 

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2017-01-13 00:00:00
Geometry Global Toronto Names New Managing Director https://www.adforum.com/agency/6647774/press-releases/64929/geometry-global-toronto-names-new-managing-director https://www.adforum.com/agency/6647774/press-releases/64929/geometry-global-toronto-names-new-managing-director

Julian Franklin joins the agency with more than 20 years of North American experience in brand activation, shopper marketing, and entertainment.

“I am excited about bringing my North American experience to Geometry as I move over to the agency side and lead the Toronto office,” notes Julian.

Previously, Julian worked on the client side in both CPG and sports, beginning his career with the Toronto Blue Jays and most recently as the Director of Marketing & Brand Activation at Kraft Heinz out of their Chicago office. 

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2017-01-11 00:00:00
Millennial Dads Misunderstood Subhead: Research Reveals How Millennial Parents Differ in Their Parenting and Shopping Habits https://www.adforum.com/agency/6647774/press-releases/62536/millennial-dads-misunderstood-subhead-research-reveals-how-millennial-parents-differ-in-their-parenting-and-shopping-habits https://www.adforum.com/agency/6647774/press-releases/62536/millennial-dads-misunderstood-subhead-research-reveals-how-millennial-parents-differ-in-their-parenting-and-shopping-habits A new study by Geometry Global North America finds that marketers may be missing the boat when it comes to marketing to Dads. While Dads are under the impression that they share the majority of household responsibilities, including shopping, most say that advertisements are rarely marketed to them.

The study found that 41% of new fathers are likely to switch brands when preparing to become a parent, or as soon as they do. The percentage wasn’t far off from mothers, 43% of whom said the same thing. Both fathers and mothers cited health as their primary motive for changing brands.

"I call these fathers ‘in the now Dads’—they are very ‘now’ in the contemporary way they approach parenting and shopping," said Chief Strategy Officer Marta LaRock. She said the study should help guide marketers in how they approach young dads. "Marketers are missing a trick when it comes to relating to Millennial fathers. Brands need to truly understand what motivates all their consumers if they want to inspire them to buy their products."

Where to shop and what to buy also becomes more of a question when buying for a new family the study notes. Fathers choose convenience over price, while mothers tend to keep an eye on costs. Parents are also changing brands in order to provide the family with more natural products, with fathers’ shopping habits tending towards higher prices, organic products and healthy ingredients.

"We know that having a baby changes your life, but this research shows that this change extends to shopping behavior too," said Marta. "And what is most interesting to me is that fathers appear to change even more than mothers in some ways."

The study surveyed 645 parents between the ages of 18 and 35 who have children 13 years old and younger. Of the parents, 317 were fathers, while 328 were mothers.

Find out more about the study here: http://www.geometryglobalresearch.com/ 

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2016-11-14 00:00:00
Success at Effies and El Ojo https://www.adforum.com/agency/6647774/press-releases/62534/success-at-effies-and-el-ojo https://www.adforum.com/agency/6647774/press-releases/62534/success-at-effies-and-el-ojo Latin America has walked away with a handful of awards at the recent Effies and El Ojo de Iberomérica. Geometry Global Bogota secured Effie Gold for its work on Heineken’s “Move the Lunch” campaign in Shopper Marketing, with Buenos Aires taking home Silver at the Effie Argentina 2016 awards for Volkswagen Amarok’s “Ideas de fuerza” in the Vehicles category.

Bogota was also a winner at El Ojo de Iberomérica having been awarded Design Silver for Samsung’s Nómada, a campaign which incorporates the disappearing legacy of nomadic tribes into a new corporate image. Three Mobile Bronze were also awarded for work on Biersdorf-DUO Condoms’ Sex Guardian. The campaign takes a new look at sex with the creation of a mobile application that alerts couples in advance to surprise visitors.

The Effie Awards honor the most effective marketing communications ideas, while El Ojo de Iberomérica is the first international festival with a Latin approach on creativity, communications and entertainment. 

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2016-11-14 00:00:00
Geometry Global UK Launches Integrated Campaign for The Royal British Legion’s Poppy Shop https://www.adforum.com/agency/6647774/press-releases/62014/geometry-global-uk-launches-integrated-campaign-for-the-royal-british-legions-poppy-shop https://www.adforum.com/agency/6647774/press-releases/62014/geometry-global-uk-launches-integrated-campaign-for-the-royal-british-legions-poppy-shop

In the lead into Remembrance 2016, Geometry Global UK has launched a national campaign to drive relevance and awareness of The Royal British Legion’s [The Legion] Poppy Shop, The Legion’s official online charity and gift shop.

The work also aims to broaden audience appeal through a new range of merchandise with quality, contemporary products from jewelry to sportswear, through to retro style speakers and scented candles.

New for 2016, RBL has expanded media reach with out-of-home for the very first time. Investment includes 48 and 16 sheet posters; National Rail and London Underground posters. The integrated campaign also comprises: print, digital, pop-up shops [Bluewater and Peterborough], with a mobile shop planned for Canary Wharf.

The Poppy Shop’s website [www.poppyshop.org.uk] has seen a make-over, with a fresher design and simpler navigation focused on the shopper.

Comments John Norton, Head of Retail Trading, The Royal British Legion: “Following the success of last year’s Poppy Shop campaign and this year’s Battle of The Somme pins we are investing in high profile media to showcase our fantastic range of new products. The insights into purchase triggers and behavior we have developed with Geometry gives us the opportunity to satisfy a growing demand from a wider audience to show their support in a more personalized way."

Adds Sarah Todd, CEO, Geometry Global UK: “Last year our pilot pop-shops took Poppy Shops in-store for the first time to help more people to understand and back the Legion’s extraordinary work. Building on this great success, our latest escalates in breadth and depth to draw attention to new products which will allow many more people to engage with and inspire support for the Royal British Legion”.

The Poppy Shop can be visited online at www.poppyshop.org.uk where all proceeds go directly to The Royal British Legion and its important work.

The Royal British Legion’s pop-up Poppy Shops recently landed The Enterprise Award at the 2016 Third Sector Excellence Awards – recognizing the social enterprise or charity that has significantly improved income from commercial activities. 

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2016-11-02 00:00:00
Geometry Global North America Appoints New Chief Strategy Officer https://www.adforum.com/agency/6647774/press-releases/62537/geometry-global-north-america-appoints-new-chief-strategy-officer https://www.adforum.com/agency/6647774/press-releases/62537/geometry-global-north-america-appoints-new-chief-strategy-officer

Marta LaRock joins the agency with over 25 years of experience working across both brand and shopper marketing, most of which was spent at WPP agencies including Y&R, Ogilvy and JWT. Her expertise is in telling brand stories, creating communications for a changing world and mentoring planners, but her true passion is in creating great ideas.

"Geometry is determined to make shopper marketing sexy by bringing the outside world in – bringing culture and human truth right into the retail environment to entice consumers, bond with them and seal the deal,” she notes. 

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2016-10-10 00:00:00
Geometry Global’s Landslide Win at the 16th Annual PMAA Dragons of Asia Reveals a Systematic Approach to Behavior Changing Ideas https://www.adforum.com/agency/6647774/press-releases/62015/geometry-globals-landslide-win-at-the-16th-annual-pmaa-dragons-of-asia-reveals-a-systematic-approach-to-behavior-changing-ideas https://www.adforum.com/agency/6647774/press-releases/62015/geometry-globals-landslide-win-at-the-16th-annual-pmaa-dragons-of-asia-reveals-a-systematic-approach-to-behavior-changing-ideas

Geometry Global became the most awarded agency by a long shot at Friday night’s PMAA Dragons of Asia, the most highly regarded marketing communications awards in Asia. The awards ceremony, held at Sime Darby Convention Centre in Kuala Lumpur, celebrates the best in results driven marketing communications throughout Asia Pacific. Geometry Global collected 5 Gold, 5 Silver, 5 Bronze and Best Campaign by Country Blue Dragons in 8 countries, as well as the coveted Red Dragon for the 2016 Network of the Year. Geometry Global Hong Kong took off a tricolor of Red, Blue and Gold Dragons which included Agency of the Year, Best Campaign in Asia and Best Integrated Campaign.

So just what is it that made Geometry Global the stand out winner in 2016?

“Our vision is clear”, said Dani Comar, Executive Creative Director Asia Pacific. “As an agency we generate ideas that change behavior. We call these ideas ‘pivotal ideas’ because they tip people over from thinking or feeling, into action. We study human and shopper behavior and apply those learnings systematically across the region. There are many beautiful ideas, but very few have the power to change human behavior, these are the ideas we focus on to get results for our clients.”

It’s been a three year journey to imbed this fresh approach into the organization and bring new people into the agency who could drive the vision, including Masato Mitsudera, ECD Japan who won a Blue Dragon for Best Campaign in Japan; Mehdi Lamloum, ECD Kuala Lumpur who took home a Gold, Silver and Bronze and Julian Hernandez, ECD Hong Kong whose campaign “The Last Word” won Best Campaign in Asia. Commenting on the inspiration for the campaign Hernandez said: “When we understood that most Chinese people weren’t aware that elephants were killed to extract their tusks because the word for tusk in Chinese literally translates to “Elephant tooth” we knew the key to changing their behavior was changing the language.”

Winning Network of the Year and Best Campaign in 8 markets across Asia Pacific proves that the approach is working. Comar continued: “We are honored by the recognition received by PMAA Dragons of Asia. It proves that our focus on ideas that go to the heart of human behavior and inspire action work for our clients.”

Mike Da Silva, Director of the PMAA Dragons of Asia, commented: “This was a very close year in the scoring of many campaigns and it was pleasing to see a wide spread of creativity across all countries. This year, too, it was good to see the Dragons launch in Indonesia and continue to grow in Australia and New Zealand, particularly to see Geometry Global New Zealand win the most number of Gold Dragons. This year’s Dragons winners are now eligible to represent Asia on the world stage in the 30th MAA Worldwide GLOBES and we are confident of further successes”. 

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2016-10-10 00:00:00
Traditional Tea Fights Back Under “Japanese Tea Revival Project” https://www.adforum.com/agency/6647774/press-releases/62017/traditional-tea-fights-back-under-japanese-tea-revival-project https://www.adforum.com/agency/6647774/press-releases/62017/traditional-tea-fights-back-under-japanese-tea-revival-project

With the anticipated increase in tourism to Japan, Japanese people have the chance to demonstrate their world famous culture of hospitality. The spirit of unconditional hospitality (known as Omotenashi), is deeply engrained in Japanese culture and passed on from one generation to the next.

Central to this spirit of hospitality is the service of traditional tea in Japanese homes. However in recent years traditional tea has seen a decline in relevance amongst Japanese consumers. In order to restore relevance to the traditional tea spirit, and revive pride in Omotenashi, the Tokyo Japanese Tea Association and Geometry Global Japan (Geometry) have launched the “Japanese Tea Revival Project”.

Previously, efforts by the tea industry to reverse the decline have focused on the origin of the tea leaves and subsequent quality, but these efforts have been largely unsuccessful. In a bold move, the Japanese Tea Revival Project takes a new approach by uniting the industry across all areas of production to revive the culture of freshly brewed tea.
The campaign kicks off with the launch of an animation featuring freshly-brewed tea served with “Kyusu (急須)”, the traditional Japanese teapot. Here, the somewhat negative idiomatic copy "Banji-Kyusu or 万事急須" (meaning "it's all over” or “nothing else can be done", which is a play on words linking the two meanings of “Kyusu”) is used to illustrate the threat that ready to drink tea is posing to the service of traditional tea, which is a hallmark of Japanese hospitality.

Masato Mitsudera, executive creative director, Geometry Global Japan, said: “Japanese words such as ‘お茶の間Ochanoma or living room’ (literally meaning ‘tea space’) and ‘日常茶飯事Nichijo-Sahanji or daily happening’ (literally meaning ‘common activities like eating and having tea’), illustrate that tea has been central to life in Japan for centuries. Enjoying a freshly-brewed tea for a moment of relaxation or having a warm get together with family and friends, is a precious moment at the risk of fading away. That is exactly why we launched this project to successfully pass down the heartfelt practice of brewing tea as well as being served tea in Japan. (Note: Tea writes as 茶)

The campaign is now live and will continue to revive relevance to traditional tea and its role in Japanese hospitality throughout the country. 

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2016-09-20 00:00:00
Royal British Legion Lands Third Sector Excellence Enterprise Award 2016 in Partnership with Geometry Global UK https://www.adforum.com/agency/6647774/press-releases/61665/royal-british-legion-lands-third-sector-excellence-enterprise-award-2016-in-partnership-with-geometry-global-uk https://www.adforum.com/agency/6647774/press-releases/61665/royal-british-legion-lands-third-sector-excellence-enterprise-award-2016-in-partnership-with-geometry-global-uk

The Royal British Legion’s pop-up Poppy Shops have landed The Enterprise Award at the 2016 Third Sector Excellence Awards – which celebrate organisations and social leaders who give back the community.

The much coveted Enterprise Award recognises the social enterprise or charity that has significantly improved its income from its commercial activities in recent years.

Comments John Norton, Head of Retail Trading, The Royal British Legion said: “We are so incredibly proud that the Poppy Shop pop-ups and retail merchandise have allowed us to reach more supporters and help more beneficiaries than before. Geometry’s shopper marketing and ability to understand purchase behaviour has meant that the campaign has been expertly positioned, as well as financially effective.”

He continued, “It’s a great achievement for us, especially as this is the first time the Poppy Shop has entered the awards. Out of the 330 charities who entered, and, the 109 charities short-listed, The Legion was the only military charity finalist featured in the short listed categories. Thank you everyone who has made this possible.”

Conceived by Geometry Global UK in 2015 with a brief to develop a retail marketing strategy to drive engagement with the charity, raise funds and awareness, The Royal British Legion [RBL] opened the first in a series of national Poppy Shop pop-ups to boost fundraising income during the Poppy Appeal. The pop-ups marked an extension of Legion merchandising from pure e-commerce to bricks and mortar retail.

Two pilot pop-ups, produced and designed by Masters Exhibitions and Shows, opened at two major UK shopping centres [Bluewater, Kent and Westfield, Stratford, East London] in the two weeks leading up to Remembrance Sunday, the charity’s busiest trading period. The pop-ups gave people a chance to view products up close, handle them, and engage with welcoming, knowledgeable staff – allowing better informed purchase decisions than simply buying online. Geometry Global supported staff training while agency volunteers participated on the shop floor.

Comments Sarah Todd, Chief Executive Officer, Geometry Global UK, “Having worked closely together to develop a retail strategy and activation plan it’s wonderful to see it come to life and deliver brilliant results. The pop-up shops are an opportunity to help people understand the extraordinary work the Legion does for the Armed Forces, veterans and their families. I’m glad we are able to do our part, and, I’m thrilled that John and the team’s hard work has been so richly recognised by this effectiveness award.”

The Poppy Shop can be visited online at www.poppyshop.org.uk where all proceeds go directly to The Royal British Legion and its important work. 

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2016-09-20 00:00:00
Geometry Global South Korea Takes Home Gold for SUNcubator https://www.adforum.com/agency/6647774/press-releases/62021/geometry-global-south-korea-takes-home-gold-for-suncubator https://www.adforum.com/agency/6647774/press-releases/62021/geometry-global-south-korea-takes-home-gold-for-suncubator

Geometry Global South Korea has been awarded Gold at the 36th annual International Design Excellence Awards (IDEA®) in Detroit for the Social Impact Design category.

Tackling the challenge in Africa of high temperatures during the day which plummet by at least 30 degrees at night, the SUNcubator provides a warm bed for babies to sleep in by storing heat during the day. Infants are unable to regulate their body temperature and are thus susceptable to a weakened immune system and potentially hypothermia when faced with a dramatic drop in temperature.

SUNcubator is designed to use solar energy, which means that the design is 100% sustainable and more affordable to run. It can store heat for up to 12 hours which is much longer than existing products. 

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2016-08-26 00:00:00
Geometry Global Appointed Lead Creative Agency for Audi Malaysia https://www.adforum.com/agency/6647774/press-releases/62023/geometry-global-appointed-lead-creative-agency-for-audi-malaysia https://www.adforum.com/agency/6647774/press-releases/62023/geometry-global-appointed-lead-creative-agency-for-audi-malaysia

Geometry Global Malaysia has been named lead creative agency for Audi Malaysia, following a pitch against a number of agencies.

Geometry Global will undertake full scale creative duties for the luxury car brand, with a heavy focus on stepping up its digital and social media presence to deliver a strong customer experience. The agency, which provides a full service offering to clients through their activation, public relations, creative and social media departments, prides itself on its integrated approach to creative communications.

“We’re excited to have the opportunity to work with such an iconic brand as Audi as they continue to grow their business in Malaysia. We feel that by leveraging our capabilities in 360 communication and incorporating new media channels, with spot on strategy and insight as a firm foundation to our plan, together we can do great things,” said Kenny Loh, CEO of Geometry Global Malaysia.

“Geometry Global Malaysia demonstrated a high level of passion and enthusiasm for the business which was truly infectious. Their strategic approach in addressing the business challenges were spot on. We look forward to the energy and fresh ideas Geometry Global Malaysia will bring to the table,” said Rudi Venter, Director of Marketing at Audi Malaysia. 

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2016-08-09 00:00:00
Geometry Global UK Appoints Andrew Dougan as Head of Experiential and Growth https://www.adforum.com/agency/6647774/press-releases/58739/geometry-global-uk-appoints-andrew-dougan-as-head-of-experiential-and-growth https://www.adforum.com/agency/6647774/press-releases/58739/geometry-global-uk-appoints-andrew-dougan-as-head-of-experiential-and-growth

Geometry Global UK has appointed Andrew Dougan as Head of Experiential and Growth. Joining 27 June, he will report directly to CEO Sarah Todd and sit on the executive management committee. He arrives from leading brand experience agency ENERGY where he was formerly Managing Director.

Dougan has led experiential across some of the world’s leading brands including: Shell, Debenhams, Vodafone, Walt Disney, BMW, LVMH, Jumeirah, Emirates Airlines, PepsiCo, Microsoft, Xbox.

The newly created role will see Dougan activate highly rewarding brand and customer experiences for Geometry's clients which ultimately inspire people to buy well. He is briefed to deliver distinctive, engaging and motivating experiences wherever it makes sense on the purchase decision journey - within physical branded environments, in retail, and via relevant collaborations.

Comments Sarah Todd, CEO Geometry Global UK, “With brand experiences being so important in inspiring engagement and selection, Andy will bring experiential magic across the customer journey, including shopper marketing, retail and store design. His incredible multi-market skill will enable our clients to identify how to win and deliver inspiring experiences across borders that convert people, and, create contagious excitement that gets talks about far and wide.”

She added, “Andy has an outstanding ability to deliver business growth for his clients, and has a real gift for innovation and collaboration. His high energy and charm are absolutely infectious. It’s great to be working with him again.”

Todd and Dougan worked together at G2, which merged with OgilvyOne and JWTAction in 2013 to form Geometry Global.

Comments Andrew Dougan: “At a time when experiential is recognised for its strategic potential and tangible ROI, I'm excited to return to the Geometry family to help enrich and grow brand experiences and nurture new capabilities around brand activation."

Dougan’s arrival follows the recent appointment of former HeyHuman Operations Director Steve Cooper as Head of Creative Services, Geometry Global UK.

Andrew Dougan

Dougan led ENERGY to become one of the UK’s top performing brand experience agencies with recent pitch wins including TJX Europe, Avis and Rolls Royce Motor Cars. As Head of Client Services & New Business G2, Dougan developed business growth in the UK and EMEA, helping to land Vodafone UK, Emirates and Costa among others.

Prior to G2, Dougan was Business Director EURO RSCG KLP where he led EMEA channel/retail activity and integrated campaigns for Xbox; retailer relationship programmes for Microsoft; experiential campaigns for Britvic/PepsiCo. He has also held senior roles at Iris Worldwide, Elvis and OgilvyOne Dubai.

Geometry Global UK clients include GSK, Vodafone, Coca-Cola, Emirates, HSBC, Unilever, Royal British Legion, Mayor’s Fund for London. It has launched strategic consultancy Geometry Intelligence; retail analytics to influence purchase behaviour, and, Geometry Labs to test shopper experiences.

The agency is drawing talent across cultures and skill-sets: experiential retail designers, software engineers, digital shopper experts, content specialists, data analysts and designers from the UK, Argentina, Germany, Thailand, Portugal, Lebanon, Australia, Canada and Colombia. In April 2016, Debbie Ellison, Head of Digital, was named Campaign/IPA Women of Tomorrow in tech and innovation. 

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2016-06-17 00:00:00
Diana Cawley Joins Geometry Global as APAC CEO https://www.adforum.com/agency/6647774/press-releases/58404/diana-cawley-joins-geometry-global-as-apac-ceo https://www.adforum.com/agency/6647774/press-releases/58404/diana-cawley-joins-geometry-global-as-apac-ceo

Geometry Global today announced the appointment of Diana Cawley as Chief Executive Officer for the Asia Pacific region. Diana will be based in Shanghai and report to global CEO Steve Harding starting July 4, 2016.

“I have admired her ability to lead and inspire diverse teams for some years, especially across the dynamic Asian markets,” said Steve Harding, Global CEO of Geometry Global. “She has a proven record in growing businesses and revenue and has a deep understanding of the brand activation and shopper marketing disciplines. I couldn’t be more pleased to welcome her to the Geometry family.”

John Goodman will conclude his current roles as regional president of Geometry Global, a director of Ogilvy & Mather in Asia Pacific and as the global head of Ogilvy Noor, the Ogilvy group’s Muslim branding practice. He will continue to work with the group on a part-time basis and will also be following a personal ambition by commencing a research-based Ph.D. at Exeter University in the UK. This doctorate will allow him to develop his deep personal interest in the minority Muslim communities of South East Asia.

John Goodman said, “After more than 27 years with Ogilvy and Geometry, I decided it was time to follow a different dream, while I still can! I have had a wonderful career with the group in 6 different countries and worked with every sort of client and business area. I’ve worked with delightful people who have often become personal friends and I hope to stay in touch with all of them. In my mind both Ogilvy and Geometry reflect the Gold Standard in our business and I am sure they will continue to do so.”

Steve Harding added “John has played a critical role in building the Geometry brand and business in Asia. He is a delight to work with and many of us who have worked with him closely consider him a friend. I admire his dedication to our company, to his colleagues, and also to pursuing his dreams. I wish him all the best on his next adventure.”

Diana Cawley has spent her career focused on serving clients and building brand activation agencies. Diana joins Geometry Global from BBDO Shanghai, China where she was Managing Director and led an integrated multi-agency team for a key client. Prior to that she was the Global Head of Retail at Cheil Worldwide, based in Seoul, South Korea. From 2009 to 2012, Diana was Managing Director of Arc in London, a position she achieved after working her way up through the ranks at IMP London and Triangle Group.

“It’s an exciting time to be in the marketing industry and I am thrilled to join a company that is at the forefront of transformation” Diana said. “Clients are looking for agencies that know how to drive conversion and Geometry’s focus on spurring behavior change positions it for success. I look forward to helping to drive that success in the Asia Pacific region.” 

 

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2016-06-08 00:00:00
Geometry Global Appoints Fadi Shuman as Global Chief Digital Officer https://www.adforum.com/agency/6647774/press-releases/58313/geometry-global-appoints-fadi-shuman-as-global-chief-digital-officer https://www.adforum.com/agency/6647774/press-releases/58313/geometry-global-appoints-fadi-shuman-as-global-chief-digital-officer

Geometry Global today announced that Fadi Shuman will become the agency’s global Chief Digital Officer effective today. Fadi will report to global CEO Steve Harding, will sit on Geometry’s global Executive Committee, and will be based in London.

Fadi joins from award-winning global e-commerce agency BORN as Co-founder, Chief Creative and Commerce Officer. Under his leadership the global commerce division expanded its footprint across North America, Europe and APAC – helping to grow revenue from digital and e-commerce services five-fold in three years. Fadi has worked with iconic brands and businesses including Red Bull, DKNY, M&S, Unilever, TATA Group, Tesco and Tag Heuer.

“Fadi is a true digital evangelist with a strong entrepreneurial background. Sitting at the intersection of brand, content and commerce, he understands how and why people shop online. Geometry is focused on transforming brand equity into action and Fadi brings a perfect blend of vision and know-how to the table to ensure that our programs inspire and engage people online” said Steve Harding, global Chief Executive Officer of Geometry Global.

“I’m delighted to be joining an agency that is deeply immersed in improving how people shop. The challenge for me is to define the optimum digital infrastructure and tools that are needed to create the ultimate customer experience from trigger to purchase. I will help drive digital innovation for our clients so that we can help them stay ahead of the curve. It’s an exciting opportunity and I’m ready to get started,” said Fadi Shuman.

An agency founder and entrepreneur, Fadi is skilled in growing and developing businesses and has over 15 years of experience delivering omni-channel commerce solutions to brands around the world.

From 2001 - 2012, Fadi was CEO of the agency he founded, POD1, which operated in London and New York and focused on creating transformative e-commerce experiences for businesses such as UNIQLO, Net-a-Porter, Mr & Mrs Smith, and Salvatore Ferragamo.

As a creative technologist, Fadi co-created proprietary technologies and platforms including the profitable List Ideas, a way to create online wish lists from items across the web, which grew to a community of over 100,000 users. He also co-founded kamikazevideos.com, an online platform for extreme sports enthusiasts that tapped into the nascent growth of user generated video, distributing these to multiple online channels in Europe and Asia, eventually selling the business.

Fadi has served as a judge on multiple juries including the Webbys, EcommerceAwards.com and Awwwards. He has landed a BIMA, Pixel Award, FWA, IMA and was listed on the 2012 Inc.500. 

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2016-06-07 00:00:00
Geometry Global UK Appoints Steve Cooper as Creative Services Director https://www.adforum.com/agency/6647774/press-releases/58233/geometry-global-uk-appoints-steve-cooper-as-creative-services-director https://www.adforum.com/agency/6647774/press-releases/58233/geometry-global-uk-appoints-steve-cooper-as-creative-services-director

Geometry Global UK has announced the arrival of Steve Cooper to the newly-created role of creative services director.

In his new role Cooper will lead agency-client processes, creative department structure, internal and external production, and delivery along the customer journey. He will lead a team of 25 people.

Cooper joins from HeyHuman where he was operations director. Prior to this he held senior roles at Saatchi & Saatchi Healthcare, Momentum Worldwide (McCann), IRIS and Haygarth – helping to create campaigns for Sony Experia, Microsoft, Amex, UPS, Coca-Cola, Nestlé and Guinness among others.

Sarah Todd, UK chief executive, Geometry Global, said: “Our job is to attract game-changing people, committed to creative solutions that inspire behaviour change – what we call Pivotal Ideas. Steve has innovation baked into his DNA. He understands how to create agile, multi-channel, multi-device delivery along the fully integrated communications journey.”

Cooper added: “Looking to my next challenge, I discovered Geometry: customer-focused, fully integrated and future facing, Geometry is transforming business with flair and passion. I didn’t think twice.” 

 

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2016-06-01 00:00:00
Geometry Global brings Luise Hübbe on board as EMEA Chief Digital Officer https://www.adforum.com/agency/6647774/press-releases/56264/geometry-global-brings-luise-hubbe-on-board-as-emea-chief-digital-officer https://www.adforum.com/agency/6647774/press-releases/56264/geometry-global-brings-luise-hubbe-on-board-as-emea-chief-digital-officer

Geometry Global has appointed its new Chief Digital Officer (CDO), Luise Hübbe, who joins the agency from Google. Luise will be based in Berlin and will report to EMEA CEO, Pietro Leone.

The agency places digital expertise at the centre of its offering and in this new role, Luise will lead the region in delivering transformational digital services and solutions. She will be responsible for developing and growing digital products and the knowledge transfer within EMEA to drive efficient and effective results for clients.

Pietro Leone, EMEA CEO, said: “Consumer behaviour is changing on a daily basis and with Luise’s unique digital skillset in data, strategy and technology she will strengthen our ability to navigate these changes. Digital is at the heart of today’s business and will unrecognisably shape the world over the next few years. I am thrilled that Luise has decided to join us from tech giant Google to lead our digital charge.”

Luise added: Luise added: “The digital space is constantly witnessing exciting developments, and these enable us to deliver the most relevant, creative content to potential consumers at exactly the right moment. I am delighted to be joining Geometry Global, an agency that has proven itself through innovation and digital leadership in recent years. Creative solutions based on new possibilities will shape the future of our client’s business and I am looking forward to help create these as part of the amazing team at Geometry Global.”

Prior to joining Google as Creative Strategy Lead and Global Partner Lead for Pfizer, Luise held strategy roles at sister WPP agency AKQA, Scholz & Friends Strategy Group and DDB. Working with clients such as Volkswagen, Audi, Opel Vauxhall, IKEA, Tchibo, Ferrero and Vodafone, Luise has particularly strong experience in the automotive sector. 

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2016-04-13 00:00:00
Geometry Global North America Is Most Awarded Agency at 2016 Shopper Marketing Effies https://www.adforum.com/agency/6647774/press-releases/56005/geometry-global-north-america-is-most-awarded-agency-at-2016-shopper-marketing-effies https://www.adforum.com/agency/6647774/press-releases/56005/geometry-global-north-america-is-most-awarded-agency-at-2016-shopper-marketing-effies WPP shopper marketing and activation agency Geometry Global is the event's most awarded agency at the sixth annual Shopper Marketing Effie awards. The agency tallied eight awards in total, including three gold, one silver and four bronze, as well as one gold as a participating agency.

Carl Hartman, CEO, Geometry Global North America said of the wins: "Effies are a demonstration of great work leading to successful business results. Everyone wins. Clients get better sales. Geometry inspires shoppers to buy well. This notion underpins all we do and I'm incredibly proud of the teams that brought this success to fruition and our clients for buying productive work."

The eight awards were out of 20 total awarded to all entrants of the Shopper Marketing Effies. Shopper Marketing Effies honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase. These eight awards distinguish Geometry Global as the agency leader in the shopper and activation space and a leading agency overall in Effie wins.

The wins are reflected across the categories of multi-retailer rollout, new product/service introduction, awareness/trial and single-retailer program. Four of these wins were on behalf of Team Unilever Shopper, a bespoke team made up of eight WPP agencies including Geometry Global, Kantar Retail, Mindshare, Shopper2Buyer, Bravo, Barrows, Rockfish and Mirum Shopper. Winning campaigns included those for Dove, Dove Men + Care, Degree, Axe, Vaseline, Simple, Depend, Nestle, Cottonelle, Oreo, and FLONASE Allergy Relief.

The winning awards include:

• Gold for "CVS Love Your Skin for Dove, Vaseline, Simple" (Unilever) in the category of Single-Retailer Program - Drugstores
• Gold for "CVS Love Your Skin for Dove, Vaseline, Simple" (Unilever) in the category of Shopper Experience
• Gold for "Play with OREO" (Mondelez International) in the category of Multi-Retailer Program
• Silver for "Unilever Dry Spray Antiperspirant Launch" (Unilever) in the category of New Product/ Service Introduction
• Bronze for "Cottonelle - Go Commando" (Kimberly-Clark) in the category of Awareness and Trial
• Bronze for "Real Women of Depend" (Kimberly-Clark) in the category of Single-Retailer Program - Mass Merchants
• Bronze for "Publix The Best Meals Happen At Home" (Unilever) in the category of Multi-Brand/Manufacturer Shopper Solution
• Bronze for "Dollar General Frozen Merchandising Campaign" (Nestlé USA) in the category of Single-Retailer Program - Other
• Participating agency: Gold for "FLONASE Allergy Relief Over-the-Counter Launch" (GSK) in the category of New Product/Service Introduction 

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2016-03-23 00:00:00
Geometry Global Dubai Wins Big at Dubai Lynx https://www.adforum.com/agency/6647774/press-releases/56003/geometry-global-dubai-wins-big-at-dubai-lynx https://www.adforum.com/agency/6647774/press-releases/56003/geometry-global-dubai-wins-big-at-dubai-lynx Geometry Global Dubai took home 18 awards at last night’s Dubai Lynx festival, the region’s most prestigious awards show. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the evening.

This success comes less than two years after the agency launched in May 2014. The agency had further success in the Young Lynx competition with employee Tiago Cortez recognized as winner in the Integrated category.

The Grand Prix was awarded in the Outdoor category for the agency’s campaign “Handle on Hygiene” for Unilever’s Lifebuoy. The activation created awareness of the dangers of bacteria on shopping trolleys through an innovation attached to the trolley that dispensed sanitiser gel across the handle before use. The campaign also picked up three Gold, four Silver and Bronze.

The agency’s second campaign that was widely recognised at the awards show was Back Off Radio for the Dubai Road and Transport Authority. The campaign aims to tackle the problem of tailgating by using a device that warns drivers if they get too close to the car in front. Through the device’s use, tailgating-related accidents dropped by 14.8%, the first drop in four years. The campaign took three medals each in Gold, Silver and Bronze.

Pietro Leone, CEO of Geometry Global EMEA, said of the wins: “Congratulations to our team in Dubai on these wins, which prove that transformational ideas combining creativity and effectiveness can be a winning formula. Our Dubai team inspires our whole network with their innovation, and they are doing so from a region that is increasingly taking a prominent position on the world stage, which I find incredibly important and inspirational.”

Nick Walsh, General Manager of Geometry Global Dubai, added: “I’m beyond delighted to receive this recognition for the team and the hard work they have put in. Our two multi-award winning campaigns perfectly capture the essence of what we do at Geometry Global: creative activation ideas that subtly change behavior, making a tangible, measurable difference. In an increasingly busy marketplace, these are the types of initiatives that will drive results and bring about change. We’re pleased to see that the leading creative festivals think so too." 

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2016-03-10 00:00:00
Geometry Global UK’s Debbie Ellison Wins Woman of Tomorrow Award https://www.adforum.com/agency/6647774/press-releases/56004/geometry-global-uks-debbie-ellison-wins-woman-of-tomorrow-award https://www.adforum.com/agency/6647774/press-releases/56004/geometry-global-uks-debbie-ellison-wins-woman-of-tomorrow-award Debbie Ellison, Geometry Global UK’s Head of Digital, was one of just thirteen women recognized and awarded as a women to watch at the 2016 prestigious IPA/Campaign Women of Tomorrow Awards, held last night in London on International Women’s Day. Debbie landed an award in the Tech and Innovation category.

The Awards recognize exceptional female talent across the UK working for agencies, media owners and client companies. There were over 200 nominations and a short-list of 36 outstanding women, judged by a panel of industry influencers including Claire Beale, Editor of Campaign, Nina Bibby, Marketing & Consumer Director, O2 [Telefonica UK]; Rachel Bristow, Director of Client Partnerships & Collaboration, Sky; Patrick Mills, Director of Professional Development, IPA; Steve Vranakis, Executive Creative Director, Google Creative Lab.

Nicky Bullard, Co-Chair of Women of Tomorrow Awards described the winners as women who are “bursting full of brains, vision, inspiration and energy with a wealth of experience, results and high recommendations under their belts.”

Sarah Todd, Geometry Global UK CEO, commented, “The evening was one of incredible inspiration, shining a spotlight on strong role models for young women. Debbie has always been a great source of strength, passion, intelligence and empathy – I’m absolutely thrilled to see her talent recognized”.

Click here to see the clip from Google’s Executive Creative Director, Creative Labs, one the judges on why Debbie is a Woman of Tomorrow. 

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2016-03-09 00:00:00
Geometry Global North America Appoints Jim Carlton as Chief Creative Officer https://www.adforum.com/agency/6647774/press-releases/53654/geometry-global-north-america-appoints-jim-carlton-as-chief-creative-officer https://www.adforum.com/agency/6647774/press-releases/53654/geometry-global-north-america-appoints-jim-carlton-as-chief-creative-officer

Leader in Shopper and Activation Marketing Joins WPP Family from Arc Worldwide 

NEW YORK (January 8, 2016) – Carl Hartman, CEO of Geometry Global North America announced today that Jim Carlton will be taking on the role of Chief Creative Officer, North America. Carlton joins the agency from Arc Worldwide where he provided creative leadership on all of the agency’s accounts including McDonald’s, Purina, United Airlines, Walgreen’s, Comcast, MillerCoors, Norton, Coca-Cola, Sprint, Intel, and P&G. He will be filling the position left vacant in September 2015. Carlton will be based in Chicago starting February 1, 2016.

In his new role at Geometry, Carlton will provide creative vision and oversight for Geometry Global offices in New York, Chicago, Akron, San Francisco, Cincinnati Atlanta, Minneapolis, Rogers, Toronto and Montreal. He will report directly into Carl Hartman.

“Geometry Global is all about creative ideas that drive our client’s business,” said Hartman. “Jim is a unique blend of a world-class, inspirational creative thinker and a savvy businessman who understands intimately how to sell our clients’ products and services. There aren’t many creatives out there like Jim.”

Carlton has served various roles in the Leo Burnett/Arc family almost 20 years. Prior to Geometry Global, he was EVP, Managing Creative Director of Leo Burnett/Arc in Chicago where he was responsible for the growth and reputation of Arc, the Intelligent Brand Activation Agency of the Leo Burnett Group. Prior to that, he was at Arc Worldwide (formerly Frankel) where he was recruited to help elevate the design and creative reputation of Frankel’s promotional business. There he lead creative across the agency’s McDonald’s retail and promotional business and helped create McDonald’s “Simple Bold.” Carlton also played an instrumental role in major new business wins such as Intel and Walmart. He began his career as a graphic designer at Young & Rubicam Group in New York.

“Geometry is poised to become the world’s most successful shopper marketing and activation agency.  I look forward to partnering with their management team, getting to know the people and bringing my experience working with some of the world’s most well-known brands to the table,” said Carlton.

Carlton’s work has been recognized by a range of US and global industry award shows including Cannes, EFFIE, One Show, Pro Awards, REGGIE and Chicago Advertising Federation. Most recently, the agency’s work for Pantene “Beautiful Hair, Whatever The Weather” won a Grand Prix at the 2015 ARF David Ogilvy Awards and was recognized by The Warc as one of the world’s best marketing campaigns.

Carlton graduated from Fashion Institute of Technology with a Bachelor of Fine Arts in Graphic Design, Commercial and Advertising Art.

 

ABOUT GEOMETRY GLOBAL

Geometry Global is an award-winning, multi-practice marketing agency that influences people's buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people's Purchase Decision Journeys, the agency develops brand engagement programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY).  www.geometry.com.

 

Media Contact

DiGennaro Communications

Kelsey Merkel

Tel:  212.966.9525

Email: kelsey@digennaro-usa.com

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2016-01-08 00:00:00
Geometry Global Acquires Digital CRM Specialist Cacto in Mexico https://www.adforum.com/agency/6647774/press-releases/56041/geometry-global-acquires-digital-crm-specialist-cacto-in-mexico https://www.adforum.com/agency/6647774/press-releases/56041/geometry-global-acquires-digital-crm-specialist-cacto-in-mexico Geometry Global has acquired digital CRM specialist Cacto, reinforcing WPP Group's strategy of investing in important growth markets 

The agency specializes in CRM programs for international companies in the automotive and pharmaceutical categories.

"This acquisition demonstrates the commitment of Geometry Global in offering communication services that allow us to provide added value to our clients in terms of efficient execution,” said Germán Yunes, CEO of Geometry Global Latin America. “When strategy and creativity are combined with the value of results, the campaigns achieve the clients’ goals and we fulfill our true role of strategic partners.”

Founded in 2007, Cacto is based in Mexico City. 

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2015-12-21 00:00:00
Edwin Pineda & Iván Meza Named Creative Directors at Geometry Global Colombia https://www.adforum.com/agency/6647774/press-releases/56042/edwin-pineda-ivan-meza-named-creative-directors-at-geometry-global-colombia https://www.adforum.com/agency/6647774/press-releases/56042/edwin-pineda-ivan-meza-named-creative-directors-at-geometry-global-colombia Their award-winning work includes this year’s Gold Design Lion for “Priceless Traps”, along with other winning campaigns at Cannes Lions, D&AD, Clio, El Ojo de Iberoamérica, FIAP, Wave and others. Both are responsible for leading projects for Coca Cola, Claro, GE, Mercedes Benz, Heineken, and Oracle within the agency.

Colombian CEO Xavier Serrano says, “We’re very happy to have these talented individuals within the agency. I’m confident they will inspire all of us to keep our vision and focus. Over the last two years, they have won both our clients’ trust and awards, becoming key players in the agency’s current creative direction.”

Edwin has had previous positions at G2, Publicis and Sancho BBDO, with Iván at Publicis and Ogilvy. 

 

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2015-11-10 00:00:00
Success at El Ojo for Geometry Global Latin America https://www.adforum.com/agency/6647774/press-releases/56043/success-at-el-ojo-for-geometry-global-latin-america https://www.adforum.com/agency/6647774/press-releases/56043/success-at-el-ojo-for-geometry-global-latin-america Continuing its winning streak, Colombia picked up 10 awards at El Ojo de Iberoamerica for “Priceless Traps”, including 2 Grand Prix in Sustainability and Effectiveness, along with 3 Gold, 3 Silver and 2 Bronze. The agency was also named second Best Agency in Country, with Executive Creative Director Juan José Posada named as second Best Creative Director in the Country.

Geometry Global Peru added to the award tally with 2 Silver for “Yummy Bill” and “Friends”.

El Ojo de Iberoamerica is the leading festival of advertising industry and communications in Latin America.

See the full list of winners (in Spanish): http://bit.ly/1kyMPEu 

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2015-11-07 00:00:00
North America Appoints SVP – Head of Digital https://www.adforum.com/agency/6647774/press-releases/56047/north-america-appoints-svp-head-of-digital https://www.adforum.com/agency/6647774/press-releases/56047/north-america-appoints-svp-head-of-digital Geometry Global North America has appointed Todd Szahun to oversee the innovation and advancement of agency’s digital capabilities.

The newly created role brings together all digital expertise within the agency and across the wider WPP digital and shopper communities. The creation of this role reflects Geometry’s commitment to delivering seamless omni-channel shopper experiences with digital at the center. Todd will also continue in his current role with WPP’s Data Alliance – a horizontal unit that helps WPP companies access and leverage data – where he serves as VP of Data Strategy and Partnerships.

Commenting on the appointment, North American CEO Carl Hartman said, “Todd brings a wealth of knowledge in digital, technology, and data along with deep relationships across WPP’s digital and media partners. Under Todd’s leadership, we will bring together and deliver the kind of effective integrated omni-channel programs consumers and clients expect. Everything we do leads to purchase, and every program we put into place needs to prove that we own the purchase decision journey. Todd’s expertise and connections with key e-commerce partners such as Amazon, will help Geometry continue to own the path to purchase by ensuring our clients’ programs reach consumers the way they shop – across channels, and across devices.”

“With a legacy of leadership in the shopper marketing and activation space, Geometry is well positioned to leverage digital to enhance online and offline shopping in response to changes in the ways consumers search for and buy goods,” said Todd. “Mobile, social, and e-commerce have been at the intersection of my passion and experience for most of my career and I am looking forward to building on to transform the omni-channel shopping experience on behalf of our clients.” 

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2015-11-03 00:00:00
Geometry Global UK Announces New Chief Strategy Officer https://www.adforum.com/agency/6647774/press-releases/56011/geometry-global-uk-announces-new-chief-strategy-officer https://www.adforum.com/agency/6647774/press-releases/56011/geometry-global-uk-announces-new-chief-strategy-officer Bringing with him a record of innovation and effectiveness, Martin Smith will join Geometry Global UK in January 2016 and will also be Managing Partner, sitting on the agency executive committee.

Working closely with CEO Sarah Todd, Martin will oversee Geometry Global’s strategic product across all clients including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates and Mondelez. He will also lead the agency’s strategic consultancy – Geometry Intelligence.

On Martin's appointment, Sarah Todd commented: “From the moment I met Martin it was clear we share the same passions: building and leading great teams, customer experience and journey intelligence, big activation ideas and turning brand fame into fortune for our clients. Martin is a pioneer, a collaborator and has a great track record of transforming behavior through brilliant insight. We’re looking forward to sharing his skills across all our clients’ businesses”.

Martin joins from Havas’ Cake + Arnold KLP where he was most recently Chief Strategy Officer. He arrives with over 20 years’ experience as strategist and agency leader helping create effective and award-winning campaigns in every communications discipline. 

 

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2015-10-08 00:00:00
Geometry Global and Encompass Launch “Geometry Global | Encompass Network” in India https://www.adforum.com/agency/6647774/press-releases/56009/geometry-global-and-encompass-launch-geometry-global-encompass-network-in-india https://www.adforum.com/agency/6647774/press-releases/56009/geometry-global-and-encompass-launch-geometry-global-encompass-network-in-india Specializing in shopper marketing, rural marketing, large-scale events and exhibitions, urban consumer marketing, digital activation and field marketing, the new network will operate across 15 offices in India, and reach more than 100,000 out of 635,000 villages.

The Network will also work very closely with Group M through a partnership called Geometry@GroupM.
About the announcement, Sir Martin Sorrell, Chief Executive Officer, WPP said: "Through this collaboration in India, we're following up on one of our key global objectives of offering best-in class full-service experiential marketing services that can help our clients sell more. Activation and shopper marketing have become a critical weapon for clients in their efforts to build direct relationships with consumers in store and understand their needs and motivations."

The new entity will be managed by Sukrit Singh as group CEO and Rahul Saigal as group chief operating officer. Roshan Abbas will continue as the group's chairman and creative mentor. 

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2015-10-07 00:00:00
Geometry Global Dominates the 2015 PMAA Dragons of Asia Awards https://www.adforum.com/agency/6647774/press-releases/56006/geometry-global-dominates-the-2015-pmaa-dragons-of-asia-awards https://www.adforum.com/agency/6647774/press-releases/56006/geometry-global-dominates-the-2015-pmaa-dragons-of-asia-awards Geometry Global Asia is celebrating a haul of successes at the 2015 PMAA Dragons of Asia Awards Gala in Kuala Lumpur on 30 September, dominating the Dragons of Asia with 195 points and Dragons of Malaysia with 100 points.

On awards night, Geometry Global Asia was the most awarded activation network within the region, making a clean sweep of seven Navy Dragons for the best campaign in the country, superseding the two won last year. Those countries include Hong Kong, Japan, Malaysia, New Zealand, Philippines, Sri Lanka and Taiwan.

Among the top awards, Geometry Global Hong Kong stood out, winning a Navy Dragon for their Abbott campaign, as well as Gold for Chivas, while Malaysia took home a Navy Dragon for Coca-Cola and Gold for their work with Lost Animal Souls Shelter Society. Other brands include: Kanagawa Prefecture, SONY, Philips and Unilever.

Dominating all other Dragons of Malaysia, Geometry Global Malaysia came out on top as the Best Agency in Malaysia, while Geometry Global New Zealand also took the spotlight as they took home three Dragons for their World Wildlife Fund New Zealand and Sealord campaigns - a proud win for the team in their first year of entry. Other offices, Philippines, Taiwan and Sri Lanka, did exceptionally well in their first year of entry.

Commenting on the wins, John Goodman, CEO Asia Pacific, Geometry Global, said, “We’ve been consistently dominating this show for the past few years, and we’re only getting stronger. These outstanding award wins highlight the strength of ideas and high-quality work that are the hallmark of Geometry Global. It is a testament to the vision and creativity of our people and brand, and we endeavor to deliver the most innovative, creative and effective work.”

Daniel Comar, Regional Executive Creative Director at Geometry Global, added, “Our approach to activation ideas is very unique – we’ve been implementing a consistent working mode across the region. The widespread success for all campaigns across geographies highlights the fundamental differences in our creative process.” 

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2015-10-02 00:00:00
Geometry Global Chile Takes Home Gold Effie for “El Cuerpo del Bombero” https://www.adforum.com/agency/6647774/press-releases/56044/geometry-global-chile-takes-home-gold-effie-for-el-cuerpo-del-bombero https://www.adforum.com/agency/6647774/press-releases/56044/geometry-global-chile-takes-home-gold-effie-for-el-cuerpo-del-bombero Geometry Global Chile walked away with Gold at the Effie Awards Chile for “El Cuerpo del Bombero” in the small budget category. The campaign raised awareness for financial strains encountered by the country’s volunteer firefighters.

The innovative campaign, which took an inside look at how firefighters financed their vocation, redefined how money was collected in Chile for these volunteer organizations.

A complete list of winners can be found here: https://s3.amazonaws.com/effie_assets/ckeditor_assets/118/copy_of_effiechile_2015winners.pdf?1444164285 

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2015-10-01 00:00:00
Success for Geometry Global at 2015 CLIO Awards https://www.adforum.com/agency/6647774/press-releases/56039/success-for-geometry-global-at-2015-clio-awards https://www.adforum.com/agency/6647774/press-releases/56039/success-for-geometry-global-at-2015-clio-awards Geometry Global Dubai walks away with eight trophies for the night, six of which were awarded to Unilever’s “Handle on Hygiene” – three CLIO Healthcare Silvers in Design, Direct and Out-of-Home and three Bronze in Engagement/ Experiential, Direct and Innovative. The agency was also awarded two Silvers for “Back of Radio” in Audio and Audio Technique.

Meanwhile, Geometry Global Bucharest continued the agency’s winning streak with a Silver for Antena 1/Observator’s “The RGB News” in Branded Content and a Bronze in Public Relations for Elefant’s “Read a Tree”.

The CLIO Awards recognize innovation and creative excellence in advertising, design and communications. The 56th annual CLIO Awards took place on September 30, 2015 to coincide with Advertising Week in New York City.

See the full list of award winners here: http://www.clioawards.com/winners/2015/all/ 

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2015-10-01 00:00:00
Geometry Global Canada Takes Home Best in Show at PROMO! Awards https://www.adforum.com/agency/6647774/press-releases/56050/geometry-global-canada-takes-home-best-in-show-at-promo-awards https://www.adforum.com/agency/6647774/press-releases/56050/geometry-global-canada-takes-home-best-in-show-at-promo-awards In addition to Best in Show, the agency also took home Gold for Best Use of Social Media and Most Innovative Idea for the branded content program “Carmilla”, led by Kimberly Clark’s U by Kotex brand. The 36-episode, four-minute, scripted transmedia series put a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu.

The PROMO! Awards, hosted by the Canadian Agencies Practicing Marketing Activation, celebrate the best Canadian Brand Activation programs.

See the full list of winners here: https://promoawards.strategyonline.ca/Winners/Winner/2015. 

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2015-09-18 00:00:00
Geometry Global Celebrates Success at the Loeries https://www.adforum.com/agency/6647774/press-releases/56012/geometry-global-celebrates-success-at-the-loeries https://www.adforum.com/agency/6647774/press-releases/56012/geometry-global-celebrates-success-at-the-loeries Geometry Global has won nine awards at the 2015 Loeries. The wins include three gold, four silver and one bronze from the Dubai office and also one bronze from the Johannesburg team. 

The Dubai team boasted a one hundred per cent conversion rate for their entries, which included three gold wins. Handle on Hygiene impressed the jury to scoop an outstanding gold and two silvers as well as a bronze Ubuntu Award for Sustainable Marketing, which honors brand campaigns that have positive social and/or environmental contributions while advancing business objectives.

Also from Dubai, Back Off Radio picked up gold and two silvers and Rescue Radio - The Rescue Continues also picked up gold, following significant award wins in 2014 for the campaign’s launch. The team in Johannesburg also impressed the judges and took home a bronze medal for Engine Experts Experience.

The 37th annual Loerie Africa and Middle East Awards, which took place at the Durban ICC in South Africa, recognize creative excellence in the brand communication industry in Africa and the Middle East. The jury received a record 2,976 entries in more than a dozen categories. 

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2015-08-17 00:00:00
Cannes Lions Awards Stack Up for Geometry Global https://www.adforum.com/agency/6647774/press-releases/56054/cannes-lions-awards-stack-up-for-geometry-global https://www.adforum.com/agency/6647774/press-releases/56054/cannes-lions-awards-stack-up-for-geometry-global Two year-old WPP agency Geometry Global tonight picked up seven awards at the Cannes International Festival of Creativity, bringing the agency's total medal haul so far to 18. The most recent wins make Geometry the youngest agency so far this year to win that many medals.

The total wins include three gold, eight silver and seven bronze across the categories of Promo & Activation, Media, PR, Mobile, Direct and also Health Lions. Award-winning campaigns from Bucharest, Prague and Copenhagen have impressed judges, as well as in particular some standout innovation from Dubai which has brought the agency 11 wins alone. In addition, the network has been shortlisted 33 times.

Steve Harding, Global CEO of Geometry Global, said of the wins: "This is an amazing success for such a young agency and testament to the hard work that has gone into building our creative reputation from the ground up. In a short space of time we have shown that our innovation has shone through. Congratulations to all the winning teams!"

Jon Hamm, Global Chief Creative Officer of Geometry Global, added: "These wins show the power of innovative ideas that convert. Each award-winning case includes a powerful idea that inspires people to change their habits and behavior, and this is what is being recognized here this week."

The agency, which celebrated its 2nd birthday on June 21st 2015, will now have another reason to celebrate having already shattered last year's total medals. 

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2015-07-23 00:00:00
Geometry Global North America Wins 9 Effies Total in 2015 https://www.adforum.com/agency/6647774/press-releases/56049/geometry-global-north-america-wins-9-effies-total-in-2015 https://www.adforum.com/agency/6647774/press-releases/56049/geometry-global-north-america-wins-9-effies-total-in-2015 Geometry Global continued its momentum this past Thursday at the 2015 North American Effie Awards, where the agency added six 2015 North American Effies to its existing three 2015 Shopper Effies.

Specifically, the agency took home the following awards:

  • Bronze for SPCA “Pet Condoms” in Goodworks-Non-Profit
  • Silver for U by Kotex “Save the Undies” in Personal Care
  • Bronze for Poise “Put Sam in Your Pants” in Personal Care
  • Bronze for SPCA “Pet Condoms” in Small Budgets – Services
  • Bronze for Depend “Drop Your Pants for Underwareness” in Disease Awareness and Education-Pharma/Corporate
  • Bronze for Depend “Drop Your Pants for Underwareness” in Healthcare

"The Effies are Geometry's sweet spot,” said Carl Hartman, CEO of Geometry Global North America. “We want our clients to drive positive business results through behavior-changing ideas. That's what these awards represent."

For a complete list of winners click here: http://bit.ly/1drkD2V 

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2015-06-08 00:00:00
Geometry Global Lands in Bolivia https://www.adforum.com/agency/6647774/press-releases/56045/geometry-global-lands-in-bolivia https://www.adforum.com/agency/6647774/press-releases/56045/geometry-global-lands-in-bolivia Through an affiliate partnership with Consorcio Publicitario, Geometry Global will now provide marketing services in Bolivia, continuing the agency’s expansion within the South American market.

"Bolivia represents one of the markets with more growth prospects. While we have big markets, we don't stop looking at those we believe will have strong growth in upcoming years – countries such as Bolivia, Paraguay, Ecuador and Costa Rica," said German Yunes, CEO, Latin America on the recent partnership.

Headquartered in Santa Cruz, Consorcio Publicitario has been led by President/Founder Gina Rozenmann since its inception 20 years ago. 

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2015-06-03 00:00:00
Geometry Global Recruits Lau Geckler to Lead Moscow Agency https://www.adforum.com/agency/6647774/press-releases/56015/geometry-global-recruits-lau-geckler-to-lead-moscow-agency https://www.adforum.com/agency/6647774/press-releases/56015/geometry-global-recruits-lau-geckler-to-lead-moscow-agency Geometry Global today announced the appointment of Lau Geckler as CEO of its Russian agency. Reporting to EMEA CEO Pietro Leone, Lau joins from Yota Devices International, a spin-off of Russian 4G carrier Yota, where he held the role of Chief Operating Officer.

In his new role, Lau will lead the future direction of one of the most successful agencies within the Geometry Global network. Last year Geometry Global Moscow was the most awarded international agency in the country, winning at several leading creative festivals including Cannes Lions, CLIO Awards, London International Awards, Cristal, Epica, Eurobest, Golden Drum and Golden Hammer. And based on 2014 achievements, it was ranked the leading international network agency by The Association of Communication Agencies of Russia (AKAR) in its Creativity Rating announced in April.

Danish-born Lau began his career at Hewlett-Packard before moving to IMSG, Microsoft and Combera Group and, most recently, Yota Devices International. With a strong background in digital and technological innovation as well as leading a rapidly changing organization, Lau is well-placed to join an industry at a time of transformation.

Pietro Leone, Geometry Global’s EMEA CEO, said of Lau’s appointment: “Lau brings a number of valuable skills that will be crucial to the on-going success of our Moscow operation. These include in-depth knowledge of mobile technology, an important focus and growth area for us. Furthermore, he demonstrates strong leadership skills operating in a fast-paced environment, alongside a thorough understanding of the exclusive tools, methodology and depth of creativity that have made our Moscow team industry leaders. We are delighted that Lau will join us to lead such an important hub within our region.”

Lau Geckler added: “Having spent several years working on the other side of the fence, I am thrilled to be returning to an agency environment. This is an exciting and important time for the agency that market along the shopper journeys and focus on driving conversion. In a modern age where consumers have an ever increasing choice of channels, devices and platforms the most successful marketing agencies will be those best able to adapt to this fundamental change on behalf of their clients brands. Geometry Global is already at the forefront of modern marketing in this country and I'm looking forward to building on this momentum with a dynamic team of like-minded professionals.”

Lau’s role at Geometry Global Moscow commences on June 1st. 

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2015-05-28 00:00:00
Geometry Global Colombia Colombia Brings Home First-Ever One Show Gold https://www.adforum.com/agency/6647774/press-releases/56040/geometry-global-colombia-colombia-brings-home-first-ever-one-show-gold https://www.adforum.com/agency/6647774/press-releases/56040/geometry-global-colombia-colombia-brings-home-first-ever-one-show-gold Developed for the Ministry of Environment and Sustainable Development of Colombia, "The Lionfish Invasion: Terribly Delicious" obtained its Gold Pencil in the category of Branded Online—Short Form. The campaign also took home a Bronze in the Public Service category.

Commenting on the history-making win, Xavier Serrano, Director, Geometry Global Colombia, said, "The best results come when we all work together. I am very happy about this achievement, happy for those who made it happen, but even happier to be associated with this great team and have the industry appreciate the creativity and effectiveness of the work we are doing.”

The One Show Festival saw Geometry Global achieving over 20 wins by teams from Colombia, the Czech Republic, Germany, Hong Kong, Japan, Russia and Singapore.

The One Show Awards celebrate the year’s best in all forms of advertising, design and marketing communications.

Click here to view the list of winners. 

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2015-05-12 00:00:00
Geometry Global appoints new Regional Talent Director for Asia Pacific https://www.adforum.com/agency/6647774/press-releases/56007/geometry-global-appoints-new-regional-talent-director-for-asia-pacific https://www.adforum.com/agency/6647774/press-releases/56007/geometry-global-appoints-new-regional-talent-director-for-asia-pacific Katie O’Callaghan has been appointed as Regional Talent Director for Asia Pacific (APAC) at Geometry
Global. Based in Kuala Lumpur, she will lead the focus on recruitment, talent management and employee
development.

As Regional Talent Director, Katie will be working closely with the APAC management team to drive the
people agenda across the region, reporting to John Goodman, Chief Executive for Asia Pacific and Simon
Heath, Global Chief Talent Officer.

Prior to taking up this role, Katie was responsible for creating and leading the HR function at UK digital,
broadcasting and publishing group, ESI Media. She also previously worked for its sister company DMG Media and has held senior HR roles in the financial and professional services sectors.

John Goodman, Chief Executive for Asia Pacific at Geometry Global, said: “I am delighted to have Katie on
board. She is a vastly experienced HR professional who will be a major asset as we continue to grow in Asia
Pacific. As a business, we are focused on investing in and nurturing our people at all levels. Katie will lead a
more systematic and structured approach to talent development, performance management and recruitment.”

Commenting on the issue of talent in Asia, Katie said: “Employees are one of the most critical assets for any
business. It is imperative that we not only attract and recruit exceptional individuals, but also nurture and
develop our current talent pool. By creating an environment where individuals can thrive and forge longstanding careers with us, we are aiming to build a leadership pipeline for the future. In summary, I want Geometry Global to be the employer of choice for the best talent in the region.” 

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2015-04-23 00:00:00
Geometry Global North America Wins Top Honor at 2015 REGGIE Award Show https://www.adforum.com/agency/6647774/press-releases/56052/geometry-global-north-america-wins-top-honor-at-2015-reggie-award-show https://www.adforum.com/agency/6647774/press-releases/56052/geometry-global-north-america-wins-top-honor-at-2015-reggie-award-show Geometry Global turned heads at this year’s REGGIE Awards with a total of nine wins including 4 Gold, 3 Silver and a Bronze, in addition to the Super Reggie, the festival’s Best In Show designation.

Winning cases included San Francisco SPCA “Pet Condoms,” Nestle: Jack’s Frozen Pizza “The Official Pizza of the Grill”, Mondelez International: Oreo “Wonderfilled: Discover What’s Inside” and TimeWarner Cable Business Class “By the Numbers.”

“My heartfelt admiration to the teams who produced Reggie Award-winning work for our clients over the past year,” said North American Chief Creative Officer Bruce Henderson. “2015 was a sensational year for Geometry Global at the Reggies, and I predict that 2016 will be even better.”

To see a list of all 2015 REGGIE winners click here:
http://www.baalink.org/press-release/baa-reveals-2015-reggie-award-winners-pet-condom-campaign-geometry-global-awarded 

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2015-04-14 00:00:00
Geometry Global UK Launches Strategic Marketing Consultancy Service: Geometry Intelligence https://www.adforum.com/agency/6647774/press-releases/56014/geometry-global-uk-launches-strategic-marketing-consultancy-service-geometry-intelligence https://www.adforum.com/agency/6647774/press-releases/56014/geometry-global-uk-launches-strategic-marketing-consultancy-service-geometry-intelligence In response to client demand, Geometry Global London has announced the launch of Geometry Intelligence, a bespoke strategic consultancy designed to support marketers and brands. The new offering operates across market analysis and objectives setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management and investment prioritisation.

Geometry Intelligence brings to market a unique set of tools combining human and behavioural insight with data, predictive modelling and powerful algorithms to identify purchase conversion points to drive efficiency and effectiveness of marketing investment.

Brands including Philips are already tapping into the offering. Sasha Dzhuras-Dotta, Marketing Director, Consumer Lifestyle, Philips UK & Ireland, comments: “Geometry Global’s in-depth research and strategic thinking has sharpened how we look at our consumers and their behaviour. Its work has uncovered key consumer insights and identified specific points of influence that redefine how we market our products.”

Integrated within the London agency, the team is led by Sarah Todd, Chief Executive Officer, Geometry Global UK and Cesar Montes, Chief Strategy Officer EMEA and Global Chief Intelligence Officer, Geometry Global.

Commented Sarah Todd, Chief Executive Officer, Geometry Global London: “Today’s CMO faces overwhelming decisions on how, when and where to spend marketing budgets to drive growth. Geometry Intelligence is working with clients to provide answers and give marketers confidence to invest in creative solutions that truly change behaviour and optimise performance – what we call – pivotal ideas.”

She concluded: “The way people engage with brands is evolving and driving conversion is a key focus for marketers. We’re delighted to bring Geometry Intelligence to market.”

Geometry Intelligence is part of the agency’s strategic evolution to drive growth for brands and businesses. 

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2015-04-08 00:00:00
Geometry Nabs Silver at 2015 Shopper Marketing Effie Awards https://www.adforum.com/agency/6647774/press-releases/56048/geometry-nabs-silver-at-2015-shopper-marketing-effie-awards https://www.adforum.com/agency/6647774/press-releases/56048/geometry-nabs-silver-at-2015-shopper-marketing-effie-awards The agency took home Silver for Break Up with Bounty for VIVA VANTAGE in the category of Awareness/Trial. They were also awarded two Bronze statues for We Got U at Walmart for U by Kotex in the category of Single-Retailer Rollout and The Official Pizza of the Grill for Jack's® in the category of Seasonal/Event.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year.

The award wins follow on the heels of the agency being named finalists in eight categories for the upcoming Reggie Awards. 

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2015-03-18 00:00:00
Santiago Cortes Appointed General Manager, Peru https://www.adforum.com/agency/6647774/press-releases/56046/santiago-cortes-appointed-general-manager-peru https://www.adforum.com/agency/6647774/press-releases/56046/santiago-cortes-appointed-general-manager-peru Germán Yunes, CEO, Latin America, said: “Adding Santiago to our team increases both experience and know-how for this growing market.”

Santiago has spent the last nine years promoting creative excellence and effectiveness for Coca-Cola brands throughout Latin America, the U.S. and Asia. Most recently, he led Coca-Cola’s I LOHAS brand at Ogilvy Tokyo.

About his return to Latin America, Santiago said, “My goal has always been to return to the region, so I could incorporate all my learnings into a market that has as much potential as this one."

Santiago had previous stints at Ogilvy New York, Ogilvy Colombia, Young & Rubicam Colombia and Lowe SSP3. 

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2015-03-13 00:00:00
Soche Picard and Angela Burton to Lead New York Office Operations https://www.adforum.com/agency/6647774/press-releases/56053/soche-picard-and-angela-burton-to-lead-new-york-office-operations https://www.adforum.com/agency/6647774/press-releases/56053/soche-picard-and-angela-burton-to-lead-new-york-office-operations Soche Picard has been promoted to Managing Director and Angela Burton to General Manager for the New York office.

In her new role, Soche will oversee the integration of various departments in order to work more efficiently for clients. She will also continue in her leadership role on the Team Unilever Shopper business. Angela will be responsible for organizing cross-functional teams to design and implement better structures and processes, modernize technology systems, drive organizational change and transformation initiatives, and help achieve client service delivery goals.

“Both Soche and Angela are consummate professionals and will be a huge asset to our operation in New York,” said Carl Hartman, CEO, North America. “We are fortunate to have such accomplished leaders as part of our agency and tapping them beyond their current roles will help us make big strides on behalf of our New York operations.”

Together the duo has almost four decades of experience within integrated marketing. Previously, Soche and Angela were EVP, Group Account Director, Geometry New York and General Manager, JWT, New York respectively. 

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2015-03-12 00:00:00