Sponge is an ad agency, a design house, an ideas factory. The key to our success is the depth and quality of our strategic approach, the foundation for all of our creative output. From a strong strategic platform we deliver what we term "disciplined creative" - inspired, original work that's well thought out, that's on brief and that works. In 2008 three specialist divisions have been added; Sponge Strategy, Sponge Design and Sponge Digital. The new divisions support our core creative agency work and offer clients a range of services "under one roof", ensuring brand values are maintained across all the touchpoints and integrated campaigns developed.