Experience Rethink

Atlanta, United States

Basic Info

Core Competencies: Digital, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Branding/Product Development, Packaging/Design, Strategy and Planning, Healthcare, Financial, Technology, B2B, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, LGBT

Founded in: 2010

Employees: 5

Clients: 2


Contact Information

318 Cherokee Ave SE, Suite 107
Atlanta Georgia 30316
United States
Phone: (+1) 404-590-5825

Contact this company

Experience Rethink

318 Cherokee Ave SE, Suite 107
Atlanta Georgia 30316
United States
Phone: (+1) 404-590-5825

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About the Agency Experience Rethink

Design Better Experiences: Across Digital & Traditional Channels

Interactive Design: Across Web, Mobile, Tablet & Product UI

Design Customer & Brand Experiences: Overall Identity, Shop-ability, Packaging & POS

Every business is unique, and our approach is customized to maximize the benefit to your company and the people involved in delivering the experience. We help understand and identify key insights, shape strategy and design experiences across digital and traditional touchpoints.

We are based in Atlanta, and consult for brands around the world. Visit our website for case studies and to see our thought leadership. We are nimble and focused on delivering tangible results for the business and your customers.

Experience Rethink delivers value by staying people-focused and research based, while also tapping into design and creativity to bring different perspectives, new ideas and approaches to make life easier and business more profitable.

We understand people and how they interact and think about the physical and digital worlds. And, we understand how the world is changing as people, businesses and technology collide to create the future. 

Languages

English
Philosophy & Competitive Advantages

Every business is unique, and our approach is customized to maximize the benefit to your company and the people involved in delivering the experience. We help understand and identify key insights, shape strategy and design experiences across digital and traditional touchpoints. 

What we do with sample activities that may be involved with each:

Understand Key Insights: We focus on users and their ecosystem to identify new opportunities and uncover value that you can act on. This can include activities such as user interviews, experience audits, existing research reviews and so on, to get at the heart of what matters.

  • Ethnographic Studies
  • Contextual Interviews and Shadowing
  • Online Surveys and Co-Creation Platforms
  • Co-Creation Sessions
  • Insight Immersion Workshops
  • Experience Audit and Modeling
  • Brand Touchpoint Audit and Analysis
  • Competitive Audit and Analysis
  • Industry or Technology Trend Analysis and Mapping
  • Shopper and Customer Journey Mapping
  • Persona Development
  • Design Briefs, Insight Presentations, Design Principles

Shape Strategy: We synthesis things like consumer needs, business goals, new technology and cross-industry best practices to help you build a roadmap and bring it to life so everyone can stay focused, working towards a unified vision of the future.

  • Strategy Immersion or Alignment Workshop
  • Scenario Planning
  • Value Proposition Development
  • Portfolio Strategy
  • Product and Business Concepts
  • Business Case Development
  • Product and Innovation Roadmaps
  • Shopper and Customer Marketing Strategy
  • Experience Strategy

Design Experiences: Bringing an idea, brand or company vision to life so that the experience resonates with its users is our passion. We need clear insight and sound strategy to maximize the value, but we design to connect with your target audience from concepts and storyboards to mock-ups, prototypes and transition to your production team or agency.

  • Visual Identity System Design (Rebranding, Guidelines, Standards, Governance)
  • Interactive Design (Information Architecture, Web Design, Mobile App Design, UI Design, Integrated Systems Design)
  • Product Design
  • Packaging and Point of Sale Design
  • Service Design
  • Design of Spaces (Exhibits, Pop-Up, Retail, Hospitality)

Whether you are working in the B2C, B2B or need to rethink internal experiences and processes, let’s have a conversation to see how we can support a quick win, build a roadmap or help design and manage bigger change initiatives. 

Network Description
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