Every business is unique, and our approach is customized to maximize the benefit to your company and the people involved in delivering the experience. We help understand and identify key insights, shape strategy and design experiences across digital and traditional touchpoints. 

What we do with sample activities that may be involved with each:

Understand Key Insights: We focus on users and their ecosystem to identify new opportunities and uncover value that you can act on. This can include activities such as user interviews, experience audits, existing research reviews and so on, to get at the heart of what matters.

• Ethnographic Studies
• Contextual Interviews and Shadowing
• Online Surveys and Co-Creation Platforms
• Co-Creation Sessions
• Insight Immersion Workshops
• Experience Audit and Modeling
• Brand Touchpoint Audit and Analysis
• Competitive Audit and Analysis
• Industry or Technology Trend Analysis and Mapping
• Shopper and Customer Journey Mapping
• Persona Development
• Design Briefs, Insight Presentations, Design Principles

Shape Strategy: We synthesis things like consumer needs, business goals, new technology and cross-industry best practices to help you build a roadmap and bring it to life so everyone can stay focused, working towards a unified vision of the future.

• Strategy Immersion or Alignment Workshop
• Scenario Planning
• Value Proposition Development
• Portfolio Strategy
• Product and Business Concepts
• Business Case Development
• Product and Innovation Roadmaps
• Shopper and Customer Marketing Strategy
• Experience Strategy

Design Experiences: Bringing an idea, brand or company vision to life so that the experience resonates with its users is our passion. We need clear insight and sound strategy to maximize the value, but we design to connect with your target audience from concepts and storyboards to mock-ups, prototypes and transition to your production team or agency.

• Visual Identity System Design (Rebranding, Guidelines, Standards, Governance)
• Interactive Design (Information Architecture, Web Design, Mobile App Design, UI Design, Integrated Systems Design)
• Product Design
• Packaging and Point of Sale Design
• Service Design
• Design of Spaces (Exhibits, Pop-Up, Retail, Hospitality)

Whether you are working in the B2C, B2B or need to rethink internal experiences and processes, let’s have a conversation to see how we can support a quick win, build a roadmap or help design and manage bigger change initiatives.