DRIVEN is a nimble, quirky, highly creative, full service marketing communications “think-tank” that brings extraordinary insight and “big agency” experience into building sales for brands in multi-channel and retail sales environments.
Built upon an unbelievably deep pool of creative talent that has developed award winning work and Super Bowl creative for Fortune 100 clients, DRIVEN is led by former “top tier” agency executive renegades from JWT, Campbell-Ewald, Leo Burnett, and BBDO. The DRIVEN team is highly creative, strategic, nimble and service oriented. They understand the demands of branding, retail or multi-channel marketing and deliver results.
Our philosophy is guided by a simple truth: as communicators, we are “uninvited guests” into consumer’s lives. Every piece of communication we deliver must reward the consumer in some way. Whether it’s a compelling retail offer, a positive emotional appeal for a product, or a nudge to get them thinking about a client benefit, it’s a “what’s in it for them” for allowing us into their busy life.
In order to get brands into this “invited” space quickly we have learned that a different approach is needed. No relying on long, drawn out processes. We go with an aggressive strategic approach by developing ideas that breakthrough creatively. Each client engagement starts with the questions:
“Where are you?”
“Why are you there?”
“Where do you want to be?”
“How are you going to get there?”
“Are you getting there?”
Answers to these questions paint a more complete picture of the brand’s path. Once brand needs are defined, we begin the NBD Solution Process (Never Been Done).
Armed with relevant brand insights, DRIVEN is equipped to take the strength of an idea and execute it at all levels: Brand, retail, franchise, and across channels of distribution. Then, more importantly, we get into the trenches to execute programs on a tactical level that drives business – whether it is strategic media buying, point of sale and everything in between.
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