driven logo Driven


Ferndale, United States

Basic Info

Core Competencies: Marketing/Creative Services

Founded in: 2005

Employees: 16

Contact Information

320 West Nine Mile Road Suite B
Ferndale Michigan 48220
United States
Phone: (+1) 248 548-3393

Contact this company


320 West Nine Mile Road Suite B
Ferndale Michigan 48220
United States
Phone: (+1) 248 548-3393

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About the Agency Driven

DRIVEN is a nimble, quirky, highly creative, full service marketing communications “think-tank” that brings extraordi­nary insight and “big agency” experience into building sales for brands in multi-channel and retail sales environments. 

Built upon an unbelievably deep pool of creative talent that has developed award winning work and Super Bowl creative for Fortune 100 clients, DRIVEN is led by former “top tier” agency executive renegades from JWT, Campbell-Ewald, Leo Bur­nett, and BBDO. The DRIVEN team is highly creative, strategic, nimble and service oriented. They understand the demands of branding, retail or multi-channel marketing and deliver results. 


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Philosophy & Competitive Advantages

Our philosophy is guided by a simple truth: as communicators, we are “uninvited guests” into consumer’s lives. Every piece of communication we deliver must reward the consumer in some way. Whether it’s a compelling retail offer, a positive emotional appeal for a product, or a nudge to get them thinking about a client benefit, it’s a “what’s in it for them” for allowing us into their busy life.

In order to get brands into this “invited” space quickly we have learned that a different approach is needed. No relying on long, drawn out processes. We go with an aggressive strate­gic approach by developing ideas that breakthrough creatively. Each client engagement starts with the questions:

“Where are you?”

“Why are you there?”

“Where do you want to be?”

“How are you going to get there?”

“Are you getting there?”

Answers to these questions paint a more complete picture of the brand’s path. Once brand needs are defined, we begin the NBD Solution Process (Never Been Done).

Armed with relevant brand insights, DRIVEN is equipped to take the strength of an idea and execute it at all levels: Brand, retail, franchise, and across channels of distribution. Then, more importantly, we get into the trenches to execute programs on a tactical level that drives business – whether it is strategic media buying, point of sale and everything in between. 

Network Description
The company is perhaps independent. If not, it can be edited here Edit
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