News from the agency MUH-TAY-ZIK / HOF-FER

Every now and then in advertising we get the chance to make a real and lasting difference. It’s never easy, and we can never do it alone. At the heart of it is creativity, and it’s surrounded by collaboration, perseverance, and a whole bunch of other overused words. read more

This past week, Twitter rolled out a new video ad offering in the form of 6-second video ad bidding. It is important to note that this does not limit the video length to 6-seconds. Instead, advertisers using this new offering will only be charged when the video is in view for a minimum of 6-… read more

I recently read an article that made me rethink my relationship with the news (if you have a spare 15 minutes, it’s well worth a read). Among other things, the article talks about the pervasiveness of news delivered through our smartphones, causing a generation of people living in a co… read more

You know the drill. You open Instagram, scroll until you land on a meme, burst out laughing, and immediately send to your closest friends. read more

Last week, Morning Brew, a daily business briefing geared towards millennials, reached 1 million email subscribers. The newsletter has seen huge success by tapping into a need amongst their target audience — concise briefs on the most important news of the day. read more