News from the agency MUH-TAY-ZIK / HOF-FER

This past weekend Avengers: Endgame did $1.2 billion in sales, making it the biggest global opening ever. Not only did it break records, but it also proved that couch-viewing has yet to fully usurp the theater. This past winter, box office revenue hit an 8-year low, so the massive success of… read more

Retail is in the midst of a transformation with shifting consumer behaviors and emerging retail trends such as cashierless checkout, and digital only stores having become popular. The social aspect of shopping is also evolving to encourage interaction and conversation digitally. The newest t… read more

United became the first U.S. airline to allow non-binary gender options while booking a flight and in user profiles. This announcement came a few days ahead of Transgender Day of Visibility on March 31. Per the Human Rights Campaign website, Transgender Day of Visibility is not only a day to… read more

Turner Sports just released an augmented-reality game for March Madness that you can play right within Instagram Stories. The steps are simple: Follow @marchmadness, choose the filter in Stories, and shoot away your ruined brackets. read more

eMarketer recently shared results from a 2018 study on the power of influencer marketing on building brand awareness, affinity, and revenue. The study, conducted by Influencer Intelligence and Econsultancy, asked marketers how influencers supported their marketing strategies. read more