MUH-TAY-ZIK | HOF-FER

San Francisco, United States

Philosophy & Competitive Advantages

Professionals In The Industry Formerly Known As Advertising. 

Advertising won’t stop changing anytime soon. So from the beginning, we’ve formed ourselves around the above mantra. (P.I.F.K.A. if you’ll indulge us.) It’s given us the foundation we need to help lead the changes clients need in a landscape that is changing faster than any time in history. So, when the world of brands needed more content, we were already running with rapid content creation, leading Advertising Age to state, “The shop is a shining example of how to operate in a continuous content world.” It’s why, with the rise of social, we didn’t set up a silo with second-class creatives. We run it right through the middle of the agency, with top talent. It’s why, for our very first client, we built an online product before we ever did an ad campaign. They just sold for 3x the value of when we launched it. It’s why we can help brands change very quickly as well. Whether it’s the launch of a brand, a refresh, a dramatic pivot, or helping brands succeed in new media, being ambitiously versatile is part of who we are. Oh, and, what’s up with the cockamamie name? History is kinder to agencies whose founders put their names on the door than agencies that go all whackadoodle. But “Matejczyk” and “Hofherr” don’t work so well. So we went phonetic. 

Network Description

In May 2016, VCCP acquired MUH-TAY-ZIK | HOF-FER. MUH-TAY-ZIK | HOF-FER is a proud addition to the VCCP Group that includes nearly 1000 talented people across 7 cities (Berlin, London, Madrid, New york, Prague, San Francisco, Sydney). Collectively, we are creating the first "Challenger Network for Challenger Brands."

Trade Organizations

The One Club (United States)

Team

Number of Employees: 93
Matt Hofherr
Co-founder/President

John Matejczyk
Co-founder/Executive Creative Director

Campaigns

Awards

Award Distinction Category Brand Year
AdAge Agency A-List Agency to Watch 2016
AdAge Agency A-List Agency to Watch 2012
The One Show Gold Pencil Consumer - Branded Social Post / Branded Social Post Netflix 2016
RICHARD T. O'REILLY Public Service/Non-Profit Organizations Call + Response 2012
CLIO Awards Silver Microsite / Website Call + Response 2012

Clients

Advertiser Brand Business Sector Type of Work since
AAA Insurance Group, NCNU
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Radio
  • Media Buying & Planning
2014
Audi Audi
  • Digital
  • Media Planning
2014
Constellation Brands, Inc. Tom Gore, Cooper & Thief, Ravage, Notable, Callie Collection
  • Digital
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
2015
method home method
  • Television & Cinema
  • Digital
  • Print
  • Outdoor/Out of Home
  • Media Buying & Planning
2016
OXO OXO
  • Television & Cinema
  • Digital
  • Outdoor/Out of Home
  • Media Buying & Planning
  • Research & Others
2015
Safeway O Organics
  • Television & Cinema
2015