Contact Information

50 Scotts Road
Singapore 228242
Phone: (+65) 63953107

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Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Events/Sponsoring, Strategy and Planning, B2B, Consumer

Employees: 70

Bates Sercon

50 Scotts Road
Singapore 228242
Phone: (+65) 63953107


General Manager

Phone: (+65) 97638993

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About the Agency Bates Sercon

Bates Sercon is one of the leading activation networks in Asia and part of Bates Asia – the world’s largest Asia-devoted marketing communications network and a WPP company.

Bates Sercon conceptualizes and executes effective business events and below-the-line marketing initiatives to help clients access markets and engage their channels and customers. Bates Sercon currently provides this value offering to more than 70 leading brands and organizations, across FMCG, Consumer Durables, Services and Information Technology verticals in Asia.

The team at Bates Sercon endeavors to understand the brand’s marketing challenges, its environs, its customer behavior and channel response, and addresses them by using below-the-line marketing techniques, in both the offline and online formats. The absolute focus on core competencies and delivering value for clients has made Bates Sercon one of the largest experiential marketing solutions providers across Asia. 


Chinese, English, Indonesian, Malay, Mandarin
Philosophy & Competitive Advantages

We provide and execute ‘Intelligent Activation’ solutions for brands across categories. We deliver value on the strength of superior consumer insights, engaging ideas, deeper understanding of touch points, appropriate use of digital ,and tracking and measurement tools. We are driven by a team which strives to do everything small and big, excellently.

With Intelligent Activation, we deliver insightful, best in class experiences to your consumers, both in the B2B and B2C segments.

For FMCG, Durable, Telecom and BFSI brands, we help in leveraging key touch points to make consumers and trade interactions work harder and better. With our Pulse SuiteTM, we track and measure these experiences. We plan and execute large scale promotions, events, retail merchandising, sampling and counseling, and trade incentive programs.

For IT brands, we facilitate customer/ prospect dialogues and generate demand through product experiences, discussions and forum management. We plan and execute online and offline direct mailing campaigns, seminars, business events and CRM programs. 


We are a WPP company and have operations in India and South East Asia. 

Network Description
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