Aldo Cernuto, Roberto Pizzigoni, Barbara Arioli and Enrico Sola are the partners of the agency. Aldo and Roberto have two mentors in common (Emanuele Pirella and Pasquale Barbella), as well as careers in major international networks: McCann, Lowe and Y&R, where up until 2009 they shared the role of Executive Creative Directors as well as Vice Presidents. They have worked for most of the major Italian brands (Telecom Italia, Fiat Group, Lottomatica, Barilla,Gruppo L'Espresso, Pastificio Rana, Henkel, Unilever, Volvo, Coop and Candy, just to name a few), in the years they have won six Cannes Lions and numerous New York Clio, Epica and Eurobest Awards.
Barbara Arioli has had a career of her own at Y&R, followed by two managerial experiences: the first was with Gavino Sanna and then as a partner alongside Michele Gottsche in the homonymous agency. Danone, Kraft, Carlsberg, Simmenthal, De Cecco, Margherita Ariston, Despar, Birra Moretti as well as Johnson & Johnson are some customers that Barbara has supervised and coordinated both nationally and internationally.Enrico Sola, is the e-business manager of the agency, responsible for online communications since 1993, contributing to the evolution of the Italian digital scenario. He has been collaborating with Derrick De Kerckhove since 2004, focusing on online and mobile content along with social networks without interrupting his activities as a renowned blogger.
Their experiences are as diverse as they are complementary, now working with a new agency model, perfectly centred on the needs of the current communication scenario.
We develop total–media communication projects. Put more simply, we love to say that we make ideas, something rather different from having ideas.
Making ideas means strengthening original thoughts through solid evaluation. It means building ideas piece by piece. It means constantly imagining outcomes of substance at every step of the way. It is precisely because we make ideas this way that, in the end, making ideas is no longer enough. We want to save them as well.
Despite bearing the surnames of two creative specialists, Cernuto Pizzigoni & Partners is not a creative boutique. It is a communications agency, covering the whole spectrum of such activities and committed to large–scale projects, be they national or international.
It is a company based on the expertise of the founding members, but also incorporating other structural elements. Prime amongst these is the internal team, composed of young talents with strong multidisciplinary skills. Then there are the allied structures: PR, Events, Direct Marketing, Promotion, Media, Retail Marketing and New Media.
The result is a network that covers the whole communications chain. The network derives its cohesion from the business links and direct accountability of the founding partners, which also guarantees efficiency and results.
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