People Ideas & Culture

Brooklyn, United States

Philosophy & Competitive Advantages

Welcome to the People Ideas & Culture collective.

We started this wonderful journey with one simple thought in mind. If everything has changed in the world, how come nothing has changed in the communication world? Today advertising agencies still think the solution is an ad, digital companies still think it’s digital, media companies think the solution is just a channel, business consultants think it’s only operational.

But what if the answer is none of these, or a seamless combination of all of them?

We try and solve problems in the way they need to be solved. Not by trying and sell existing overhead no matter what the problem.

We combine strategic and creative thinking to breakdown barriers between channels and disciplines. And we use that to break down barriers between brands and people.

In other words... the power of People and Ideas to change Culture.

So this is the home for all those who want to share in that journey.

Everyone is welcome.

Let’s agree, disagree, join together and have fun. 

Network Description

The People Ideas & Culture Group is comprised of a few interdependent companies. 

In addition to our main hub, People Ideas & Culture - located in Soho in New York City, in 2012 we were also very excited to introduce the world to CY&N by PI&C - a fresh, nimble, content development studio, featuring full in-house content creation capabilities, from video and photography production right through the editorial process - literally allowing the PI&C team to bring to life our wildest content creation ideas. Located in NYC, CY&N has full global capabilities.

In July 2013 we also launched Y by PI&C: our European hub. Y is an innovative, global, creative lab situated at the very core of Copenhagen, the European capital for Industrial Design and the most livable city in the world according to Monocle Magazine. Y is there to help serve our clients with solutions that span from industrial design, to production development and creative leadership all across Europe. The first two projects? Our own fashion brand called “Social Aesthetics”, featuring one-of-a-kind fashion pieces crafted using recycled yet incredibly refined fabrics collected throughout Italy’s many fashion warehouses and redesigned by our fashion experts to help this wonderful world sustain itself. And secondly, “Passione Italiana”, our first e-retail, delivering to Northern Europe only the best food items hand picked by our team within a number of extremely local, artisanal vendors in Italy. 

In July 2016 we also launched PI&C Europe. Located in downtown Milan, this full-service creative office and production house is meant to serve our Italian as well as European clients, right from the world’s fashion capital.

Oh, and yes… Those of us living in NYC who are originally from Italy: we now have one more excuse to fly back to see grandma (and her unbelievable pasta). 

 

 

Team

Number of Employees: 50
Ning Abraham
Visual Architect

Christina Adamson
Visual Architect

Alexandra Barz
Social Architect

Melissa Cordaro
Head of Project Architecture, Partner
Phone: (+1) -646-392-9234
Freya Dumasia
Business Architect

Jessie Fleck
Social Architect

Caitlin Hare
Project Architect

Candice Ji
Brand Architect

Michael Jones
Copywriter

Emilie Olsson
Head of Visual Architecture, Partner
Phone: (+1) +4533186090
Mike Paletta
Executive Producer, Man. Partner
Phone: (+1) -646-392-9233
Manuel Valencia
Visual Architect

Anna Xiques
Copywriter

Domenico Vitale
Founder, Chief Idea Architect
Phone: (+1) -646-286-8460
Doug Raboy
Chief Idea Architect, Man. Partner
Phone: (+1) -646-392-9235
Enrico Gatti
Brand Architect, Partner
Phone: (+1) 646 392 9244
Ciaran Murphy
Copywriter

Fanny Vasseur
Production Architect, Partner

Kristine Velkere
Visual Architect

Eliana Daboul
Senior Project Architect

Campaigns

Awards

Award Distinction Category Brand Year
International ECHO Awards Competition Travel & Hospitality/Transportation Wyndham Rewards 2016
The Magellan Award Hospitality - Overall - Loyalty Program Wyndham Rewards 2016
US News & World Report #1 Hotel Loyalty Program Hospitality - Overall - Loyalty Program Wyndham Rewards 2016
The Webby Awards 18th Annual Webby Awards Official Honoree Tourism & Leisure Waldorf Astoria Hotels & Resorts 2014
International CES Innovations Design & Engineering Showcase Award Wireless Handsets Accessories Ty 2012
Adrian Awards Gold - HSMAI Adrian Award Digital Single Item Mohegan Sun 2011
Adrian Awards Platinum - HSMAI Adrian Award Digital Marketing Mohegan Sun 2011
International CES Innovations Design & Engineering Showcase Award Wireless Handsets Accessories Ty 2011
Marcom Gold Award Mohegan Sun 2011
Marcom Platinum Award Mohegan Sun 2011
Marcom Gold Award Mohegan Sun 2011
Marcom Platinum Award Mohegan Sun 2011
ADDY Awards - New York Site - Interior Animated OUT-OF-HOME Ask.com 2010

Clients

Advertiser Brand Business Sector Type of Work since
Al Dente Al Dente Rice, Pasta, Dehydrated Vegetables & Cereals
  • Web Advertising/Banners
  • Social Media
2017
Canary Canary Cameras & Video Cameras
  • Web Film
2016
Comcast Ventures Comcast Ventures Banking & Financial Services, Investments, Stock Brokers
  • Web Site
2017
Cotolicious Cotolicious Frozen Meat, Sausages
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • Social Media
  • Magazine
  • Coupon
  • Packaging Design
  • Poster
2017
FIR Italia FIR Italia Small Appliances & Home Accessories
  • Web Film
  • Social Media
  • Magazine
2017
Garofalo Pasta Garofalo Rice, Pasta, Dehydrated Vegetables & Cereals
  • Television
  • Web Advertising/Banners
  • Web Film
  • Magazine
  • Events
  • Billboard
2017
Graymoor Lane Greymoor Lane Jewelry
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • E-Commerce
  • Packaging Design
2017
Smemoranda Smemoranda Newspapers, Magazines, Books
  • Web Advertising/Banners
  • Web Film
  • Social Media
2017
Wyndham Worldwide Corporation Wyndham Rewards Hotels, Resorts
  • Television
  • Web Advertising/Banners
  • Web Site
  • Gaming
  • Interactive Television
  • Web Film
  • Mobile Advertising
  • Social Media
  • Magazine
  • Catalog
  • Logotype
  • Corporate/Brand Identity
  • POP Material Design
  • Integrated Media/360 Activation
  • Radio
  • Marketing Research & Study
  • Case Study
  • Branded Content
2014
Time Out New York Time Out New York Newspapers, Magazines, Books
  • Billboard
  • Poster
2015
Hilton Hotel Corp. Conrad Hotels & Resorts Hotels, Resorts
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • Mobile Advertising
  • Social Media
  • Logotype
  • Corporate/Brand Identity
  • POP Material Design
  • POP Display
  • Events
  • Integrated Media/360 Activation
  • Poster
  • Branded Content
2013
Hilton Hotel Corp. Waldorf Astoria Hotels & Resorts Hotels, Resorts
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • Mobile Advertising
  • Social Media
  • Magazine
  • Corporate/Brand Identity
  • Integrated Media/360 Activation
  • Traffic Creation
  • Billboard
  • Poster
  • Case Study
  • Branded Content
2013
Marcus Samuelsson Group Marcus Samuelsson Group Restaurants & Fast Food
  • Other Collateral
  • Logotype
  • Corporate/Brand Identity
  • Events
2014
Artemide Artemide Small Appliances & Home Accessories
  • Catalog
  • Corporate/Brand Identity
2014
New Holland New Holland Agriculture Agricultural Equipment & Machinery
  • Web Advertising/Banners
  • Web Site
  • Interactive Kiosk
  • Web Film
  • Mobile Advertising
  • Social Media
  • Magazine
  • Corporate/Brand Identity
  • POP Material Design
  • POP Display
  • Trade Show Booth
  • Billboard
  • Poster
  • Marketing Research & Study
  • Branded Content
2014
Lastminute.com Lastminute.com FRANCE Travel Agencies, Tour Operators
  • Web Film
  • Branded Content
2014
Lastminute.com Top Secret Hotels Hotels, Resorts
  • Television
  • Web Film
  • Corporate/Brand Identity
  • Branded Content
2012
Alessi Alessi USA Tableware, Cutlery, Cookware
  • Social Media
  • Direct Response
  • POP Display
  • Events
  • Traffic Creation
  • POS Visibility
2014
Alessi Alessi EUROPE Tableware, Cutlery, Cookware
  • Magazine Custom Publishing
  • POS Visibility
2014
Ask.com Ask.com Search Engines
  • Television
  • Web Film
  • Social Media
  • Billboard
  • Branded Content
2010
Match.com Match.com Online Leisure & Entertainment Services
  • Television & Cinema
  • Packaging, Branding & Design
2012
British Sterling British Sterling Fragrances, Perfumes & Toilet Waters
  • Web Site
  • Web Film
2014
Connecticut Sun WNBA Connecticut Sun WNBA Sports Teams, Sports Events
  • Television
  • Web Advertising/Banners
  • Web Site
  • Magazine
  • Radio
2011
Fab.com Fab.com Apparel, Fashion & Footwear
  • Television
  • Web Advertising/Banners
  • Web Film
  • Corporate/Brand Identity
  • Branded Content
2013
Mohegan Sun Mohegan Sun Lottery & Gambling
  • Television
  • Web Advertising/Banners
  • Web Site
  • Interactive Kiosk
  • Mobile Advertising
  • Social Media
  • Magazine
  • Corporate/Brand Identity
2011
Simply Business Simply Business Insurance
  • Television
  • Web Advertising/Banners
  • Social Media
  • Magazine
2013
VDKA 6100 VDKA 6100 Spirits, Fortified Wines
  • Web Advertising/Banners
  • Web Site
  • Mobile Advertising
  • Social Media
  • Magazine
  • Newspaper
  • Brochure
  • Logotype
  • Corporate/Brand Identity
  • Package Insert
  • POP Material Design
  • POP Display
  • Events
  • Trade Show Booth
  • Integrated Media/360 Activation
  • Billboard
  • Poster
  • Marketing Research & Study
  • Case Study
2013
AriSLA AriSLA Health & Pharmaceutical Products
  • Web Advertising/Banners
  • Web Site
  • Gaming
  • Web Film
  • Social Media
  • E-Commerce
  • Magazine
  • Newspaper
  • Direct Response
  • Logotype
  • Events
  • Integrated Media/360 Activation
  • Customer loyalty Build Program
  • Billboard
  • Project Launch
  • Media Tours
  • Branded Content
2009