Cummins&Partners is Australia's leading independent creative:media agency. A creative:media agency? Yes, we've brought creative and media back together. We are a full service creative agency, as well as a media planning and buying agency. Bringing these two disciplines back together, as the medium and message must work together to be fully effective.
We proudly develop 'enduring brand platforms that drive action'. That is, we develop brand platforms that give the brands we work with an enduring and continual voice. With the platform in place, everything we do drives action, as we are in the behavioural change business.
Cummins&Partners have 5 values that guide our culture, and drive our behaviours: Run Towards the Fire, No Random Acts, Good Energy, Shoulder to Shoulder, all with an unabashed aim to ‘Create Jealousy'.
Run towards the fire
We are attracted to the new and exciting and chase it down with fervour. We have a sense of bravery and aren’t afraid to take risks if we believe it’s the right thing to do. We inquire, we explore and we are endlessly curious. We run towards the fire.
Shoulder to shoulder
We collaborate. We collaborate within our teams, with clients and with partner agencies, with one purpose – to get things done. We stand shoulder to shoulder to move the world
You know that feeling you get when you see someone else do something amazing? Well, we want to create that feeling in others – with whatever we do.
With every problem comes a solution waiting to be found, and we approach all problems with creativity, smarts and a cup-half-full attitude. We radiate good energy. It might just be the best bit about coming to work here.
No random acts
When great things happen, it’s not by chance, coincidence or luck. It’s by solid preparation, planning and diligence. We have a ruthless desire to get it right and strive to create brilliance. To do this we leave nothing to chance.