Contact Information

HerenGracht 215
Amsterdam North Holland 1016BG
Phone: (+31) (0)20 221 10 97

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Basic Info

Core Competencies: Full Service, Digital, Strategy and Planning

Founded in: 2012

Employees: 20

Awards: 1

Creative Work: 10

Clients: 15


HerenGracht 215
Amsterdam North Holland 1016BG
Phone: (+31) (0)20 221 10 97
Rikki Khanna

Rikki Khanna

Managing Partner

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About Khanna\Reidinga\Faralley\LeBon

Amsterdam-based international creative agency Khanna\Reidinga\Farralley\LeBon is the marriage of two small boutique agencies to form one slightly-less-small boutique agency.

Khanna\Reidinga, founded in 2012 by Rikki Khanna (ex-AKQA) and Hesling Reidinga (ex-Pool Worldwide), merged with the agency of Maarten Versteege and Michel de Goede in 2017 following a number of successful collaborations.

Situated on the prestigious Herengracht in Amsterdam, the KRFL office stands out, not just with its huge shop-front window overlooking the canals but also in its offering of creative services. From consultancy and brand design, to campaigns and executive production, KRFL has the expertise on-site to go from naming-to-campaigning thanks to four highly-specialised partners sharing a table. An in-house team of 17 passionate people speaking 14 different languages, do the rest.

Unique products include Brand Therapy™®© which guides brands through a process of self-analysis in order to unlock answers to their big, strategic questions. Therapy sessions typically last two days and are hosted in the KRFL workshop space, painted pink for soothing sessions.

Clients include: NN Group, VW Group, MOIA, TomTom, Friesland Campina, Diageo, Vodafone, DrukWerkDeal, Yays Hotel Group, G3 Industries and Magnum Boots. 


English, Spanish, Italian, Chinese, Cantonese, Catalan, Danish, Dutch, Flemish, Hindi, Lithuanian, Mandarin, Russian, Tagalog, Tamil
Philosophy & Competitive Advantages

We believe that in today’s hyper distracted world, brands need creativity more than ever. The technologies have changed. But the principles stay the same. From naming to campaigning, it always starts with a strong understanding of a brand’s fundamentals. 

Brand Fundamentals are unlocked through a process we call Brand Therapy.


Network Description

We are proudly independent but can and do draw upon a global network of simililarly independent agencies and production companies to provide global full-service. 

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