TitleDecoding Nothing
Campaign Decoding Nothing
Advertiser Virgin Media O2
Brand O2
PostedSeptember 2023
Business Sector Telecommunications Services
Philosophy O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK.

NOTHING believe great tech isn’t just functional but also beautiful.
Introducing #O2DecodeNothing - a campaign turning code into art.

We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery.
Media Type Digital
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Digital Production Company
Production Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Team
Creative Team
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