Vivid Goliath appoints Havas Entertainment as media agency of record

London, 26th May 2022 – Vivid Goliath, a leader in the toys and games market, has appointed Havas Entertainment, Havas Media Group’s entertainment and culture agency brand, as its UK media agency of record.

Against the backdrop of a competitive toy market and with a need to engage with children in a rapidly fragmenting media landscape, Vivid Goliath has chosen to appoint Havas Entertainment to achieve brand standout. The toy giant will partner with the entertainment specialist to create meaningful moments in culture, in order to cut through the clutter and resonate with children and parents.

Working in partnership, Havas Entertainment and Vivid Goliath will harness media including TV, VOD, digital and social channels, with a digitally-led approach.

Darrell Jones, Marketing Director, Vivid Goliath, said: “We have all seen how the media landscape has evolved, diversified and fragmented and we believe Havas Entertainment are well placed to help develop and execute our media strategy, with their creative and digital capabilities as well as their agile approach to assessing campaign effectiveness.

“As our portfolio grows and diversifies across Toys, Games and Arts and Crafts, there is no longer a one-size-fits-all media solution and we are excited to work with the Havas Entertainment team to explore creative ideas to support our ranges including key new launches across Sky Dancers, Animagic’s Gecko, Recyclings, Casefiles, new Crayola Washimal Playsets and Glow Station as well as our quirky new kids’ game Chicken Poo Bingo.”

Tamara Strange, Client Partner, Havas Entertainment, added: “We’re absolutely thrilled to be working with the dynamic Vivid Goliath team at such an exciting time for the company.

“We’re looking forward to partnering with them to create genuinely meaningful moments in culture, across their impressive array of toy and games brands.”