WE ARE Pi

Amsterdam, Netherlands

Contact Information

Herengracht 577
Amsterdam 1017 CD
Netherlands
Phone: (+31) 20 77 666 26
Email:
Website:

Patrick Garvey

Patrick Garvey

CMO| Founding Partner

Phone: +31621141730


Basic Info

Core Competencies: Full Service, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Branding/Naming/Product Development, Strategy and Planning, Financial, Industrial, Technology, Online services, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural

Founded in: 2011

Employees: 35

Awards: 32

Creative Work: 55

Clients: 13

Core Competencies: Full Service, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Branding/Naming/Product Development, Strategy and Planning, Financial, Industrial, Technology, Online services, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural

Founded in: 2011

Employees: 35

Awards: 32

Creative Work: 55

Clients: 13

WE ARE Pi

Herengracht 577
Amsterdam 1017 CD
Netherlands
Phone: (+31) 20 77 666 26
Email:
Website:
Patrick Garvey

Patrick Garvey

CMO| Founding Partner

Phone: +31621141730

Ahead of the UEFA Champions League Final in Kiev, WE ARE Pi and HEINEKEN encourage Ukrainians to #sharethedrama of watching football together.

Building a global brand through local Insights

 

Ahead of the UEFA Champions League Final in Kiev, WE ARE Pi and HEINEKEN encourage Ukrainians to #sharethedrama of watching football together.



Amsterdam 2 May

 

Most Ukrainians prefer to watch football alone. With the Champions League Final coming to Kiev later this month, WE ARE Pi and HEINEKEN set out to change this by ‘scientifically’ proving that sharing the drama, and a load of HEINEKEN beer together, is much more fun. The film, which launched at the end of April in Ukraine, is WE ARE Pi’s first collaboration with the HEINEKEN brand.

 

Real employees of Kiev’s Chop-Chop barbershop were sent on a ‘team building day,” without realising they were about to participate in “The Test” a series of experiments aimed at showing that the drama of football is best shared with mates.

 

During the test, ‘scientists’ record reactions of a group and solo participants, wearing wired headsets, engaging in a range of activities from playing table football to watching a real match. Monitors show joy and excitement topping the charts as the group high-fives and busts out the Mexican Wave, while solos’ emotions register low on the bar.

 

A final reveal shows the participants reunited. They learn that the experiment proved that watching UEFA Champions League matches is more exciting together than alone. And they win tickets to share the drama together at the UCL final.


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