TitleMix 'N Match
Campaign Mix ‘N Match
Advertiser Whirlpool Corp. - KitchenAid Small Appliances
Brand Whirlpool Corp. - KitchenAid Small Appliances
Date of First Broadcast/Publication 2019 / 4
Business Sector Others
Story KitchenAid’s stand mixer is available in over 32 colours. To promote this, we put a colourful digital billboard near the CN Tower - Canada’s architectural icon and the world’s largest free-standing structure until 2007.Every night the CN Tower lights up in a myriad of colours. Using technology that watched the CN Tower’s colour we then matched it to one of the stand mixers over 32 colours and updated the billboard in real-time.
Media Type Case Study
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Creative Director Ian Simpson, Catherine Allen
Art Director Michael Romaniuk
Writer Patrick Godin
Account Team Nadine Arsenault, Lisa Sousa, Skye Gandy
Agency Planner Spencer MacEachern
Client KitchenAid Small Appliances
Client Jacqueline Probert
Agency Digital Producer Marko Stevelic, Teresa Bayley
Studio Director Greg Heptinstall
Production Artist Brandon Dyson, Steve Goode
Interactive Production Finlay McEwan, Bounce Studio
Production House Zulubot
Executive Producer Tom Evans
Social Content Producer Rebecca Wood
Production Coordinator Jane Broadfoot
Photographer Alex Wong
Social Media Editor Cecilia Bernasch
Media Agency Cossette Media
Media Agency Planner Erica Goldfarb

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