Title Projection of Greatness
Agency
Zulu Alpha Kilo
Campaign
Projection of Greatness
Advertiser
Audi Canada
Brand
Audi Canada
Date of First Broadcast/Publication
2016 / 11
Business Sector Cinema Production
Story With an impressive mix of performance, style and innovation, the all-new Audi Q7 is a great expression of the brand mantra, Vorsprung durch Technik (Advancement through Technology). To kick off winter, Audi wanted to show drivers how this brand expression can project from the vehicle to the road. Literally. To do so, this 90-second film uses 3-D projection mapping captured live and entirely in-camera to send an Audi Q7 on a magical ascent up a mountain – with no special effects added.
Media Type
Case Study
Length 75 seconds
Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Allen Oke
Creative Director/Copywriter
Jon Webber
Senior Art Director
Allan Mah
Agency Producer
Tara Handley, Christine Pacheco, Clair Galea, Ola Stodulska
Account Director
David Tremblay
Account Supervisor
Lance Kowlessar
Strategic Planning
Emma Brooks, Jamie Cuthbertson, Brett McDonald
Media Agency
MediaCom
Account Team
Lisa Elliot, Ying Yo, Keith Lo
French Agency
Tank
Production House
Sherpas Cinema
Director
Dave Mossop
Executive Producer
Malcolm Sangster
D.O.P
Byron Kopman
Video Post Facility / Editing Company
Sherpas Cinema, zulubot
Editor
Dave Mossop, Jay Baker
Colorist/Transfer
Color Matters, Eric Rosen
Composer
Jacob Yoffee
Audio Engineer
Jacob Yoffee
Projection Mapping
Go2 Productions
Go2 Productions Executive Creative Director
Adrian Scott
Go2 Productions Creative Director
Craig McEwen
Go2 Productions Art Direction/3D Animation
Joe Surachet, Bill Fu
Compositor/Visual Effects
Nash Sittisarebute
Production Manager
Marie Laderoute
Technical Producer
Scott Justis
Production Manager
Liz Toscano
Qlab Programmer
Dan Mulcahy
Lead Projectionist
Carr Salvo
Client (Company)
Audi Canada
Clients
Christian Schueller, Gene Fong
Media Agency
MediaCom