TitleProjection of Greatness
Agency
Campaign Projection of Greatness
Advertiser Audi Canada
Brand Audi Canada
Date of First Broadcast/Publication
Business Sector Cinema Production
Story With an impressive mix of performance, style and innovation, the all-new Audi Q7 is a great expression of the brand mantra, Vorsprung durch Technik (Advancement through Technology). To kick off winter, Audi wanted to show drivers how this brand expression can project from the vehicle to the road. Literally. To do so, this 90-second film uses 3-D projection mapping captured live and entirely in-camera to send an Audi Q7 on a magical ascent up a mountain – with no special effects added.
Media Type Case Study
Length
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Executive Creative Director Allen Oke
Creative Director/Copywriter Jon Webber
Senior Art Director Allan Mah
Agency Producer Tara Handley, Christine Pacheco, Clair Galea, Ola Stodulska
Account Director David Tremblay
Account Supervisor Lance Kowlessar
Strategic Planning Emma Brooks, Jamie Cuthbertson, Brett McDonald
Media Agency MediaCom
Account Team Lisa Elliot, Ying Yo, Keith Lo
French Agency Tank
Production House Sherpas Cinema
Director Dave Mossop
Executive Producer Malcolm Sangster
D.O.P Byron Kopman
Video Post Facility / Editing Company Sherpas Cinema, zulubot
Editor Dave Mossop, Jay Baker
Colorist/Transfer Color Matters, Eric Rosen
Composer Jacob Yoffee
Audio Engineer Jacob Yoffee
Projection Mapping Go2 Productions
Go2 Productions Executive Creative Director Adrian Scott
Go2 Productions Creative Director Craig McEwen
Go2 Productions Art Direction/3D Animation Joe Surachet, Bill Fu
Compositor/Visual Effects Nash Sittisarebute
Production Manager Marie Laderoute
Technical Producer Scott Justis
Production Manager Liz Toscano
Qlab Programmer Dan Mulcahy
Lead Projectionist Carr Salvo
Client (Company) Audi Canada
Clients Christian Schueller, Gene Fong
Media Agency MediaCom

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