| Story | Advertising people are obsessed with winning awards for their work. Yet, if you asked your neighbour to name their favourite ad, they’re more likely to name a funny beer commercial than the latest Gold Lion winner. So, where is the consumer in all of this? Zulu tackles this question in “Left-Handed Mango Chutney”.Set at a dinner party, the video depicts a copywriter named Greg bragging about his latest project: Left-Handed Mango Chutney. Faced with blank stares, Greg has to explain it was a proactive idea for an unknown company, and only six jars were sold. By satirizing this type of questionable work, it’s a reminder that advertising’s goal is to resonate with consumers first, and awards judges second.“Left-Handed Mango Chutney” debuted at the 2022 Agency of the Year awards ceremony, hosted by strategy magazine, Canada’s largest trade publication for the industry. |