In 1998, I co-founded Megalo(s) with the conviction that websites could be a memorable brand experience for people. In 10 years, we won the confidence of international brands, such as Jean Paul Gaultier, Warner Bros, L’Oréal, Diesel and Fauchon. In 2008 with 70 staff, I decided to join a group specialized in CRM and develop the ‘left side of the brain’ of our agency. And as we know, brain transplants can be complicated !
Nevertheless, with this experience, I believe even more so in the alchemy of opposing forces. I’m convinced that marketing and advertising can’t be opposed anymore in the era of digital ; in organisations as in the activations that we put in place.