|Title||Helping LG Electronics turn overshares into Fabshares with the Optimus G Pro Business Problem|
|Product||optimus G pro|
|Business Sector||Consumer Electronics & Audio-Visual|
We started by creating online headquarters to teach you everything you need to know about Fabsharing and the phone’s features. The iCrossing in-house Studio team created a few world-class TV spots to show users how to get started. And the Bucket List Theatre let visitors experience the phone’s features onsite through fun, Fabsharable content, while virtually checking off a lifelong dream. And the ever-loveable Ms. Fabshare dispensed no-nonsense social media advice.
We even partnered with someecards to help put repeat oversharers on notice, and created a sweepstakes to find great ideas for improving your shares.
The concept of Fabsharing resonated with victims of oversharing everywhere. Helping restore the faded glory of social media, encouraging users to step their share game up, and raising awareness of the Optimus G Pro in a memorable, Fabsharable way.