ALLOW US TO INTRODUCE OURSELVES
We’re the one you want. Other direct response agencies can and will say the same. We imagine that what it comes down to, at the end of the day, is who are the people that will care about and work on your business every day, what is their level of knowledge, and what is the corporate culture they demonstrate? What value do they add beyond the nuts and bolts of building a basic DR campaign?
We’ve found the most important parts of creating a successful DR campaign go beyond building the commercial, offer and media plan – the most important aspect happens long before the first commercial airs, but continues throughout the lifecyle of the DRTV campaign. We call it engineering. In the same way that the engineering of a client’s product is the foundation to their success long before the advertising and marketing take hold, engineering of the DRTV campaign is the key differentiator when you work with Modus. As a premier direct response agency, we engineer our campaigns to be successful, going above and beyond the typical “agency” call of duty – using our product development, P & L modeling, service-focused culture and experienced staff working on your business every day.
We pride ourselves on providing our client partners a level of service, collaboration and going-the-extra-mile that is often lost at siloed, behemoth DRTV media buying firms. The boutique experience – veteran staff, out of the box thinking, and nimble, technology-forward approach – is our promise. If having a direct response agency partner sounds a lot better than just having a media buyer, let’s talk.
We are located in the historic Palm Tower in downtown Sarasota, Florida, overlooking Sarasota Bay and the Gulf of Mexico. And let’s face it, who wouldn’t want their direct response agency to be located here?