PHILOSOPHY

Our “Make It Matter” philosophy is threefold:

Firsty, good work should be purposeful. Being purpose-driven means thinking far beyond KPI's and looking at the broader cultural, social, and political contexts that will impact how our work is received. We often align our efforts with social causes that are deeply connected with the core value of our brand partners. Because, if we want our work to have a lasting impact, we have to walk the walk.

Secondly, 90% of our decisions are based on emotion (according to Darwin), so we engage our limbic system in everything that we do. If we feel emotionally connected to our work, there's a better chance our audience will connect with it, too. That's why we seek out briefs and projects that get us. Right. In. The. Feels.

Lastly, there are infinite ways we can use our talents and passions to improve the world around us. We want our work to have a lasting and positive impact—on our communities, our brand partners, and even society as a whole—and we seek out partnerships with brands that want to make a splash, leave a mark, and maybe even leave the world a little better than we found it.

We believe that doing good for the world is also good for your business. We “Make It Matter” because we are passionate about our work, because anything worth making is worth making awesome, and because the world needs more people who actually care. And at Studio M, we care. Like, a lot.

COMPETITIVE ADVANTAGE

How does an independent boutique agency earn the trust of large clients, continue to attract business and win major industry awards, all while competing against larger global agencies? One key part of our success is our ability to foster a strong core team, while working with a large complement of freelance talent. As a result, Studio M stays nimble, has low overhead, and enjoys the freedom to pivot to meet the ever-changing needs of our clients and markets.

Studio M is independently owned, which means we aren’t controlled by a corporate overlord, and we aren’t needlessly encumbered by red tape. Our workflow is fast and innovative. Our teams are nimble and flexible. Through our unique creative method, which we call the “Make it Matter Method,” we’ve developed processes that streamline creative development while still giving our team the freedom they need to shoot for the stars. Our method includes a short-hand that seamlessly translates to our partnerships and working relationships, allowing for greater efficiency, improved communications, and shorter timelines–all without cutting corners or sacrificing on quality. 

We are an independent creative agency located in Toronto, Canada.