More than 10 years’ experience working at the intersection of culture, media and technology.
My passion is spotting new territories for innovation, for businesses and clients, aided by my multidisciplinary experience within digital media and communications, startup strategy and growth, public relations and experiential, advertising, branding and foresight.
My interests include understanding dimensions of culture, digital storytelling, identifying opportunities presented by emerging technologies, and the development of sustainable futures.
I believe business success should not come at the expense of society.
Specialities: Content Strategy | Foresight | Design-Thinking | Program Strategy | Public Relations | Marketing | Business Development | Digital Media | Team Management | Budget Management | Stakeholder Management | Business Process Management | Program Design | Facilitation |
With more than 14 years of experience in media, advertising and FMCG brands, Carsten is responsible for the commercial operation of VICE in the European region. Having started his career at Nestlé, and developed through social media pioneer HYVES, Boomerang, IMA and Icemedia, he landed at VMG eight years ago helping international brands and Virtue in being both impactful and successful in targeting and being part of the culture of young people. Managing the commercial teams in the region by building and maintaining a culture of pride and winning is what drives him.
As a driver of operational excellence at Virtue, constantly looking for new ways to encourage and facilitate the fluidity of ideas and diversity of thought, further connecting our cross-functional teams in partnership to deliver a unique and differentiated offering to clients. Or simply said, helping people create amazing things.
Experienced Creative Strategist with a demonstrated history of working in the marketing and advertising industry. Strong business development professional skilled in Brand Experience Strategy, Marketing Strategy, Youth Marketing, Social Media, and Digital Media.
A strategic and dynamic senior leader with results orientated and commercial mindset. Passionate about creating and growing relationships of trust, influence and longevity with clients. Enjoys building and nurturing teams. Skilled presenter, facilitator and speaker.
Suresh sits on the Global Management Team and directly engages leadership on addressing and tackling all matters of DE&I. As an Exec Sponsor on DE&I matters, Suresh provides senior counsel on DE&I matters covering Virtue employees globally and this includes promoting and celebrating global LGBT+ visibility throughout the year within the workforce and leadership, beyond Pride months. Collaborating closely with the talent teams to ensure focus on building a pipeline of diverse candidates including representation from LGBT+ individuals at all levels, from internships to senior leadership. Previous achievements include creating and curating a C-Suite level dinner series focused on 'Purpose' including LGBT+ issues, bringing together 13 world leading brands across finance, technology and healthcare which resulted in the founding of The Collective, a LGBT+ initiative. He is an advisory board member for Ruebik and DealEngine - both companies focused on changing the landscape and success for minority communities including LGBT+.
Susie has been a strategic leader on the agency and network side for the last 15 years. Along with her experience, she brings a deep love of people and pop culture, two qualities that have helped her develop emotionally resonant and culturally relevant ideas for a wide range of brands, including Lifetime, Target, Volkswagen, Kia, The Tribeca Film Festival, Unilever, Kroger, Expedia, Nintendo, Bacardi, The California State Lottery, and Verizon Wireless, at agencies in New York and LA.
Chris is responsible for the creative excellence of Virtue and VMG. For over two decades,
Garbutt has been an influential marketing creative leader. Originally South African, he has
worked in Europe and the US, across brands such as Adidas, Apple, Airbnb, McDonalds,
Unilever, Coca Cola and Louis Vuitton. Before VMG, he co-founded a marketing consultancy, PLTFRMR. Prior to that, he was Global Chief Creative Officer of TBWA. His work and leadership have won numerous awards, including several Cannes Grand Prix, Clios and D&AD “Agency of the Year” and inclusion for TBWA in Fast Company’s “World’s Most Innovative Companies.
Colin has joint responsibility for managing VMG’s advertising and marketing division, Virtue. At the group level he innovates new ways for brands to market from inside culture, collaborating with Vice properties. Prior to this, Colin founded a marketing consultancy PLTFRMR, acquired by VICE. Before that, he was SVP, Global Marketing at McDonald’s, overseeing all marketing and reporting to the CEO. Colin has also had a long career in advertising, culminating in being Global Head of Planning for Ogilvy and a member of its operating board, in the years when it was consistently awarded Cannes Lions “Network of the Year “and Effies “Most Effective Network”.
Tarek has executive leadership experience with Landor & Fitch, Brand Union, Grow, and Krafthaus and brings strategic thinking, entrepreneurial drive, and a global mindset acquired from living and working in Europe, Africa, and the Middle East.