R/GA

New York, United States
TitleCan't Stop
Agency
Campaign Can’t Stop
Advertiser Samsung
Brand Samsung
Business Sector Mobile Telephones & tablets
Story Fitness devices usually target athletes. Samsung wanted to change that with Move: a collection of fitness devices for everyday people. To raise awareness, we created “Can’t Stop”: an exclusive mix that only plays when you move. The mix—by sought-after music producer Diplo—plays as long as the mobile site detects movement via your phone’s GPS and accelerometer. To hear the whole mix, you have to move for 30 minutes straight. Jump, run, dance —we don’t discriminate. Just don’t stop. In the first week alone, 1.2M people got moving, and awareness for the Move collection went up 36%.
Media Type Television & Cinema
Length
Art Director
Creative Director

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