Press Releases - R/GA - R/GA Press Releases at en-us Copyright 2018 R/GA Wins Agency Of The Year At Cannes Ogilvy & Mather took Network of the Year honors, with Omnicom’s BBDO placing second and Grey third. Holding Company of the Year was awarded to WPP. The runner-up was Omnicom, followed by third-place Publicis Groupe. The Media Network of the Year Award was shelved because media shops could not agree on the ground rules.

The Palme d’Or for most awarded production company went to Smuggler USA. Creative Marketer of the Year honors went to Heineken, while former Vice President Al Gore received the LionHeart Award for his efforts to come up with solutions for problems related to climate change.

In the film category the television Grand Prix was awarded to F/Nazca Saatchi & Saatchi Sao Paulo and production company Stink for a Leica spot celebrating the photography company’s 100th anniversary. Film Jury President Tor Myhren, president and Worldwide Chief Creative Officer, Grey, said: “What captivated us about this film was the massively original visual storytelling…It’s beautifully written with incredibly thought provoking copy. It takes a once forgotten brand and gives it …relevance in an ultracompetitive category.”

A digital spot for GEICO from the Martin Agency, Park Pictures and Horizon Media won the Grand Prix for Viral Film. “This film breaks pretty much every rule of film making,” Myhren said. “Instead of begging you to watch it, it actually challenges you not to watch and you can’t turn away.” He added that “this ad shows all that film can reinvent the way we look at media even in the least sexy media space that exists, pre-roll.”

There was no Grand Prix awarded in the Branded Entertainment Category. Jury President David Lubars, chairman and chief creative officer at BBDO, said that the best work among the entries this year was for non-profits, which aren’t eligible for the Grand Prix in individual categories, which is why the festival instituted a Grand Prix For Good Award. “A lot of the brand work was brilliant but not quite at that level,” he said. “This is a maturing and growing category and as the industry gets better I’ll think the quality will get to the Grand Prix” level, he said.

Lubars took a parting shot at those that try to game the submission process for awards, suggesting that some entries were less than honest. He said that Cannes is “the greatest place on earth to celebrate the truths we tell for our clients’ brands. I would humbly submit that when we go back to our offices we also celebrate truthful entries.”

A handful of London Shops won the Grand Prix for Film Craft including Adam & Eve DDB, Blink Productions, MPC and Manning Gottlieb OMD for work on a spot for UK retailer John Lewis Partnership. The spot also won Gold for visual effects.

Explaining the Grand Prix selection, Film Craft Jury President Joao Daniel Tikhomiroff, partner/director at Brazil’s Mixer, said: “This film really touched our hearts.”

The Titanium/Integrated Lion Grand Prix was awarded to Crispin Porter+Bogusky Boulder for a Domino’s Pizza campaign featuring an emoji ordering system. Jury President Mark Fitzloff, Partner and Executive Creative Director Wieden+Kennedy Portland said the selection “reminded us of what our jobs really are which is to prove more and more frequently to our clients that agencies are relevant…We felt [the CPB work] showed the way forward for agencies striving to prove their relevance continually.”

The Grand Prix For Good went to the Ice Bucket Challenge fund-raising campaign for ALS. Of the selection, Fitzloff said: “it would be almost criminal to award it to something else. The simplicity of the idea has basically defined the potential of virality online,” and the ALS effort “went on to fundamentally change how funds are raised for wonderful causes.”  ]]>
2015-06-29 00:00:00
Cannes Honors R/GA's Bob Greenberg With 2015 Lion of St. Mark

Bob Greenberg, founder of one of the industry's most-respected digital agencies, is being honored with a Lion of St. Mark at this year's Cannes Lions International Festival of Creativity.

"The Lion of St. Mark is an award that recognizes an outstanding individual, a person whose devotion and vision has helped shape the way forward for the industry," Terry Savage, the festival's chairman, said in a statement.

Greenberg, who started R/GA with brother Richard in 1977 as a New York computer-assisted filmmaking company, is known for his ability to grow and adapt his now-global agency to macro changes in the marketplace. According to the Cannes Festival organizers: Under Greenberg's leadership, R/GA has taken home close to 60 Lions and become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social, mobile and broadcast campaigns.

"This is a man that reinvents his agency business model every nine years to ensure that they are in line with technology shifts. He's created ground-breaking visual effects and is behind the Titanium Grand Prix-winning Nike+ Fuelband campaigns," Savage said about Greenberg's recognition at the festival, which runs from June 21-27.
Greenberg is the fifth recipient of the lifetime achievement award and follows director Joe Pytka and agency creative leaders Lee Clow, Dan Wieden and John Hegarty in receiving the honors.

"This may be the industry's most important award because it's so singular, Cannes has such international appeal and because of the list of past winners. It's such a great honor to be among them because they are the people I look up to," Greenberg told Adweek. "We're in a collaborative business, and any awards I win need to be shared by the many who have built R/GA over the years and continue to help it grow. This is really an award for R/GA."

The Lion of St. Mark is modeled after the lion of Piazza San Marcos statue in Venice, where the advertising festival was first held in 1954.

As well as collecting his award on June 27, Greenberg will be on stage June 24 in his seminar with Techstars' co-founder and managing partner Dave Cohen. In the session "Better Together: Ending the Madison Avenue vs. Silicon Valley Mentality," they will look at the R/GA Accelerator program and discuss how the agency-led startup accelerator is harnessing disruptions in content, data and the Internet of Things.

2015-04-09 00:00:00
R/GA Enters the One Club Creative Hall of Fame Feb. 4, 2015--By Patrick Coffee

The One Club, an ad industry institution best known for honoring old white people since 1961, inducted five more agency veterans into its Creative Hall of Fame last Friday — and we have the pictures.

Readers will be most interested to know that inductees included R/GA founder/chairman/CEO Bob Greenberg. Here he is at Friday’s ceremony accepting the award from CCO Nick Law (all pics via Ric Callaher courtesy of The One Club):

The org’s writeup praises Greenberg as “a pioneer in the advertising and communications industry for nearly four decades,” noting R/GA’s digital-first work for such clients as Nike and Beats.

Keep reading on Agency Spy.

2015-02-04 00:00:00
TIM uses famous critters from internet to promote the app blah campaign The Surfing Bird is a matter between animals that are talking by the app into action created by R/GA

The campaign shows in relaxed way the many potential uses of blah, integrated communication app of TIM. This is the proposal of the first campaign created by R/GA for the app, inspired by famous web videos, which bring animals in unusual situations. A cat playing keyboard, a dramatic squirrel, goats screaming and dogs that appear to have human hands are the stars of the film, that shows the animals at blah talking about a new character, Surfing Bird, created especially for the campaign.

The bird was inspired by the music group The Trashman, which is also part of the film's soundtrack. Watch it:

The animals come to life in a comprehensive communication strategy for digital media, ranging entertain people with the film and encourage the download of the application, with parts that circulate on the web. The blah offers voice, messaging, video calls and VoIP calls services, and is available for smartphone users, customers or not the operator. The download can be done in virtual stores TIM App Shop, App Store and Google Play Store.

"The campaign aims to show that blah has several functions, is very complete and - at the same time - very easy to use. We seek to develop something creative and fun, so that everyone is eager to know the application and start to communicate with the blah, like the animals in the film! Hopefully the action further expand the scope of the app to bring its benefits to more mobile customers, "says Livia Marquez, Director of Advertising and Brand Management TIM Brazil.

the film

The character of Surfing Bird was created by R/GA exclusively for TIM and produced entirely in 3D, with the posture and movements inspired by professional surfers. To bring realism to every scene of the film, over 12 artists were about 40 days in the studio, dedicated exclusively to the design, taking care from modeling, pre-production, 3D scenes, production of animated critters, rotoscoping until the end of the commercial.

The scenes of cat playing the piano were made in the United States, under production and license of Charlie Schmidt - owner of the original cat who starred in meme's world renowned - and the squirrel in Japan, under license and production from © TVTOKYO.

"The campaign is a fun way to demonstrate the practical features of blah and the ease of using it. The agency developed the final layout, the experience of using the product, branding and advertising campaign. This is the kind of work that shows the practical benefits of having the same team integrating the development of the digital platform, as the communication that promotes the dissemination of it, "explains Paul Melchiori, Executive VP Creative Officer R/GA.

For more information about the app,visit the site

2014-11-07 00:00:00