|Title||EGO Antarctica Case Study|
|Agency||The Escape Pod|
|Advertiser||Chervon North America|
|Date of First Broadcast/Publication|
|Business Sector||Tools, Do-It-Yourself Products|
|Tagline||Power Beyond Bellief|
INSIGHT: The #1 issue with traditional gas-powered snow blowers is that they don’t start when it’s too cold—when you need them most.
CHALLENGE: How do you show people that the new battery-powered EGO Power+ Snow Blower is strong enough to start the first time, every time, and work under the most extreme weather conditions?
SOLUTION: You bring it to the coldest, harshest, windiest environment on earth—Antarctica—to prove it.
RESULTS: In the 4th quarter of 2016 EGO launched their 1st cordless snow blower exclusively at Home Depot. The product completely sold out.
|Media Type||Case Study|