| Title | Case study #InstaZOOMZ5 |
| Agency | Rosbeef! |
| Campaign | Case study #InstaZOOMZ5 - Sony Mobile |
| Advertiser | Sony Mobile France |
| Brand | Sony |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | #InstaZOOMZ5 The first ZOOM on Instagram |
| Story | #InstazoomZ5, the first ZOOM on Instagram by Sony Xperia. What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – has organized an unprecedented experience. On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time. On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. |
| Media Type | Social Media |
| Length | |
| HEAD OF BRAND MARKETING SONY MOBILE FRANCE | ALEXANDRA DE CHAZEAUX |
| Executive Creative Director | Frans McCABE |
| Directeur de la stratégie | Antoine David |
| Account Supervisor | Victoria Schnell |
| Studio Supervisor | MELODY HARY |
| Creative / Art Direction | Paul Viollet |
| Directeur social web | XAVIER DELELIS-FANIEN |
| Social Media Strategist | MICHAEL GAYET |
| Digital Project Manager | MARC MINART |
| Chef de projet social media | Eva Charpentier |
| Digital Project Manager | Pierre-Edouard Vidal |
| Assistant chef de projet digital | PAULINE PECORINI |
| Agence media | Mediacom |