Insights from Critical Mass

The Critical Mass: Artist-In-Residence Program, founded by artist Shantell Martin and Critical Mass Global CCO Val Carlson, is an artist-agency collaboration with the goal of sparking conversations and creating new norms in advertising and marketing. As centers of creativity, agencies should… read more

Global digital marketing and experience design agency Critical Mass announced that it has expanded its executive leadership team with thirteen promotions and new hires. Of note are the promotions of Andrea Lennon to President and Sara Anhorn to Chief Talent Officer. The agency has also expan… read more

The CEO, who is leaving at the end of the year, started her career at the agency more than 20 years ago. It’s rare to find an advertising executive that’s spent their entire career at the same agency. But that’s how Dianne Wilkins' story has played out so far. The CEO of Critical Mass, who i… read more

We’re proud to have been awarded Most Innovative Culture at the Digiday Worklife Awards, our third consecutive year being honored for our company culture by Digiday. Every year, the Digiday Worklife Awards recognize media and marketing’s top employers and the values that make them unique. Th… read more

 Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world. She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angele… read more