TitleAndi Goes
Campaign Andi Goes
Advertiser Havas LYNX
Brand Havas LYNX
PostedJune 2021
Business Sector Advertising Agencies
Philosophy Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning. Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding and processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.
Media Type Branded Book
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