SVP, Digital Strategy & Planning
I am digital transformation & marketing strategist. 13+ years mgmt experience. I have worked in ad agency leadership roles (client services, strategy, production), in consulting, and in marketing at a start up.
I focus on innovation, trends and insights to develop brands, products + marketing that drive results.
Specialities: digital business transformation, strategy + planning, branding, positioning, creative, product + platform development and digital marketing.
Currently SVP, Strategic Development at Intouch Solutions. In the last 10 years, I started my own digital marketing consultancy + launched the start-up Birdi. Prior, I was SVP, Digital Innovation and Strategic Planning at Havas where I built, grew and led a digital practice across innovation, strategy/planning, creative content, UX, account, media & analytics. Prior to that, I held senior client services roles at Havas and Grey.
Verticals: CPG, music & entertainment, retail, beauty, venture-backed startups, technology, travel, health & wellness, finance, B2B corporate and pharma.
HOW I THINK
Digital is how we live, not a marketing discipline. A smart strategy is built off data and consumer insights that address their unmet needs. Good design and technology enable meaningful digital experiences.
Data, creative as a mindset, transparency, generation flux, being in a constant state of beta.
Simplifying the complex. Balancing rational and emotional insights to make decisions. Maximizing my resources. Cultivating talent to build strong teams. Thinking and doing. Identifying trends, defining opportunities and activating what’s next.
SHARED MY OPINIONS IN PLACES THAT MATTER
Advisory Board Design Thinking @Rutgers. Member of the 4As Strategy Committee. Judge for the Effie Awards. Guest lecturer at Columbia Business School and NYU, Presenter @Planningness 2014. Delivered the keynote speech for WPU's Freshman Convocation in 2014.