|Title||Ultimate Fighting Championship (UFC) | Fight Week Expo | Eventive Marketing
UFC Fight Week Expo
Ultimate Fighting Championship (UFC)
Ultimate Fighting Championship (UFC) Retail
- Built an immersive, full retail store from the ground up, including event space, technology, and graphics elements.
- Executed hourly fight demonstrations led by MMA experts to instruct fans on UFC-Gym-specific workout routines and exercises.
- Used UFC proprietary technology to track UFC Gym participants’ performance and utilized a live feed on projection monitors to show results and statistics in real time.
- Create a UFC retail store and UFC Gym experience in a trade show atmosphere to showcase the UFC’s first line of licensed products and UFC Gym programs.
- Introduce the UFC as a lifestyle brand and give consumers and fans the opportunity to purchase merchandise and apparel in a test market setting before fully rolling out products.
- Drive sales of licensed products and UFC Gym memberships and interest.
- Exceeded 500% sales projections and goals
- Women’s apparel line sold out completely on first day of activation
- Successfully tracked and collected data on all UFC Gym demo participants