TitleZTE | Grand X Max Launch Parties | Eventive Marketing
Agency
Campaign ZTE Grand X Max Launch Parties
Advertiser ZTE
Brand Grand X Max
Tagline Ask Me Why MAX Is better
Philosophy
  • Capitalize on the ‘Larger Than Life’ brand positioning and create larger than life party experiences including oversized props, furniture, and games.
  • Make it seamless for ZTE by handling all facets of party planning including invitations, venue coordination, elements design & production, catering, and on-site hospitality.
  • Create excitement through prize giveaways, DJ/music, food & drink, and shareable social media content.
  • Provide brand education to attendees by incentivizing them to visit multiple demo stations through grand prize giveaways and a giant Plinko game board. 
Problem
  • Grand X Max launch date has been a moving target and there is a very short window of time to engage sales representatives, on a national level, and get them excited about the brand.
  • To gain cooperation and motivation, associates must have a memorable brand experience tied to education about this new product. 
Result
  • Associate attendance was 25% higher than events in the past
  • Extremely positive feedback from all attendees
  • Sales for Grand X Max are exceeding so much that two of the parties had to be moved to the next year 
Media Type Events

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