TitleTrain the Trainers
Agency
Campaign Train the Trainers
Advertiser Galderma Laboratories LP
Brand Galderma
Date of First Broadcast/Publication
Business Sector Hospitals, Healthcare facilities & Medical Services
Story Challenge
Galderma found the traditional B2B medical symposium setting they were using to train medical professionals and showcase their products uninspiring; it didn’t match the energy and technological wonder of their products. Our task: revolutionize the “Train the Trainers” experience, disrupt the B2B dermatology space and set a new standard.
 
Solution
We created the theme of “Technology Meets Technique,” and then set to work, shattering conventions and building an immersive experience more like a rock concert than a training seminar, which combined advanced multi-sensory technology and human connection.
 
Execution

The experience started in the attendees’ inboxes where they received an alluring “Save the Date” video, setting the tone of the event, and building excitement.
“Technology Meets Technique” was woven into every touchpoint: from the look and feel of the materials to custom VR apps, and captivating live presentations.
We designed and built a set with a catwalk, stadium seating, custom lighting, and sound solutions, all designed and crafted to seamlessly join presenter and audience.
Attendees could immediately apply what they learned with a hands-on “Cadaver Lab.” Talk about immersion!

 
Results
We changed the way medical professionals viewed this event: once obligatory, now eagerly anticipated, enjoyed, and shared on social media.
Even more impressive were the sales numbers – Results from the Train The Trainer Restylane Refyne and Defyne product launch exceeded expectations with more units sold over plan and a solid re-order rate.
Media Type Events

Our Work