A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace. read more
"As experiential marketing continues to grow, learning from a company that has been in the industry for 25 years as given me great perspective." read more
"Role models in higher-up agency positions should do their best to be visible and engaging to millennials and Gen-Zers." read more
"There is an opportunity for brands to speak more broadly and appeal more directly to women." read more
We would like to thank Christine Lee, Senior Strategy Director at Eventive Marketing for taking the time to participate in this interview series and provide her insights. read more
We would like to thank David Saalfrank, Managing Director at Eventive for taking the time out to talk with us about some of the exciting experiential projects the agency has been working on and the unique approach they take to elevating brand experiences into an art form. read more