In this fourth of six installments describing this experiential revival, we’ll explore the trend we call “Do the Right Thing.” The linkage between cause-related and experiential marketing, always critical, is now more necessary than ever before. Lockdown has reignited the connections we have with our families, local communities and community-based organizations. Increased inter-dependence forged during the outbreak has created closer bonds and a reminder of what truly matters. We have become more protective of one other. As global travel will likely take a bit longer to return for some time, expect the more local bonds that we’ve forged to remain in the immediate future.
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