Contact Information

220 East 42nd Street
New York NY 10017
United States
Phone: (+1) 212.463.9700
Email:

David Saalfrank

David Saalfrank

Managing Director

Phone: (+1) 917.606.8117

Amy Beth Stern

Amy Beth Stern

Sr. Director, Business Growth & Client Strategy

Phone: (+1) 646.498.3295

Vanessa Bambina

Vanessa Bambina

Senior HR Manager

Phone: (+1) 9176068130


Basic Info

Core Competencies: Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Events/Sponsoring, Strategy and Planning, Healthcare, Financial, B2B, Retail, Consumer

Founded in: 1993

Employees: 40

Awards: 16

Creative Work: 13

Clients: 15

Core Competencies: Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Events/Sponsoring, Strategy and Planning, Healthcare, Financial, B2B, Retail, Consumer

Founded in: 1993

Employees: 40

Awards: 16

Creative Work: 13

Clients: 15

Eventive Marketing

220 East 42nd Street
New York NY 10017
United States
Phone: (+1) 212.463.9700
Email:
David Saalfrank

David Saalfrank

Managing Director

Phone: (+1) 917.606.8117

Amy Beth Stern

Amy Beth Stern

Sr. Director, Business Growth & Client Strategy

Phone: (+1) 646.498.3295

Vanessa Bambina

Vanessa Bambina

Senior HR Manager

Phone: (+1) 9176068130

Nowstalgia

Nowstalgia is the impulse to return to an imagined past by those who never experienced it in the first place. We’ve starting idolizing an exaggerated pre-COVID existence in a way which is likely to lead to dissonance in the future. Even before the pandemic, we’ve seen the phenomenon exploited.

Consider that #Nostalgia is one of the fastest growing hashtags, cluttered with images of curated past “existences” absent masks and social distancing. Large gatherings—concerts, sporting events, festivals—are not surprisingly over-represented.

So how can we make sure we help clients navigate through consumers’ Nowstalgia? By being sober: we must be reverent and referential to the past but realistic about the future of experiential. We’re not serving anyone well by pitching replicated expressions of “past glory.” The future of experiential will be bright enough without borrowing illumination from an unrealistic past.

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