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Chicago-based O’Keefe Reinhard & Paul (www.okrp.com), Advertising Age’s “Small Agency of the Year” 2015, is a new model advertising agency that delivers big agency brand creativity with startup ingenuity. With its belief that success as a new model agency relies on the ability to be nimble and to bring together the best talent for its clients, O’Keefe Reinhard & Paul has practiced the “high art of selling” on behalf of clients such as Chili’s, Groupon, Gildan, Big Lots, YUM! Brands, Ace Hardware and Turtle Wax, among others. The independent agency is supported with minority backing from the Interpublic Group of Companies.
We deliver big brand creativity with startup ingenuity. We started our agency because we see a void out there. Traditional agencies have the resources to give their clients big ideas, but too often the working of these agencies gets in the way of the work itself. Start-ups are progressive and agile, but can’t seem to get past a boutique mentality when it comes to creative. Our answer is to deliver big band creativity with the prowess of a start-up, sticking to these four rules:
1. Be nimble. Be quick. Be prolific.
2. Practice “the high art of selling.”
3. Put the “agent” in advertising agency.
4. Have soul.
We combining real-time, improv creativity with proven brand stewardship. The improv comes from the soul of our creative department, our “Writer’s Table” of Second City trained writers and performers who embody our new model approach to advertising.
O’Keefe Reinhard & Paul is an independently owned company. Interpublic Group (IPG) has a minority stake in our organization and we can utilize its resources, as we require.