|Story|| In launching our new campaign, we wanted to focus on real men and the challenges they face finding the right fit. And how the experience at both Men’s Wearhouse and Moores can deliver that to them. The Tailor is a visual manifestation of each brand, epitomizing everything they stand for.
With men spending 99.5% of their lives NOT shopping for clothes, and Men’s Wearhouse and Moores both being well-known fashion retailers, the campaign is designed to have a broader role in a man’s life and to help deliver on the brands’ mission to supply the confidence needed for modern manhood.
The new work kicks off the Fall/Winter campaign for broadcast and online content to drive engagement, awareness, and conversion for both brands and sets the stage for the new voice of Men’s Wearhouse and Moores Clothing. The work will roll out across both countries.
EP+Co is also creating digital content for “The Tailor” and extensions of the campaign.|