How Does Badkoobeh Co-create Brands’ Stories?

For most western and international brands, the market of the middle east seems like a hidden treasure with lots of precious gems. However, winning in such a fascinating and complex market would never be easy without acquaintance with the market needs as well as cultural and social preferences. Choosing the right advertising agency is the key to opening the box.

Badkoobeh Creative Communication Solutions is a top-level advertising agency in Iran. Trusted by hundreds of Iranian and international brands, this creative agency offers a complete set of capabilities to meet every need and taste. The agency consists of several specialized advertising departments which are described as follows.

Badkoobeh: Top Creative Advertising Services in Iran

Production

Despite the ever-growing dominance of digital ads, TV ads remain Iran’s most powerful type of advertising. Badkoobeh has a proven track record in TV/radio ad production. The agency cooperates with the best CG animators, VFX specialists, TVC and technical staff who have created some of the greatest Iranian TVCs. The main services are as follows:

Production management, planning & control
Pre- & post-production planning
Creative ideation
Advertising scenarios
TVC & radio commercials
Advertising documentaries
CSR videos
Industrial ads
CG animation
Special visual effects (VFX)
Motion graphics
TV lotteries
TV programs
On-site production activities

Brand Clinic

The main focus of Badkoobeh’s brand clinic is on establishing strong, unique brand identities for clients while creating positive perceptions of the brands. The following are the main activities of the brand clinic:

Brand strategy
Brand identity, image, culture & persona design
Brand guidelines design & revision
Brand perception measurement
Brand development management
Competitive market analysis
Brand internalization & externalization
Brand consultancy
Brand audit
Campaign planning, execution & monitoring

Creative and Strategy

Badkoobeh specializes in 360-degree communication solutions that reach the target audience from a variety of traditional and digital platforms and channels. Here are the available creative and strategy services:

360-degree campaign planning & execution
Campaign monitoring
Creative communication strategy
Campaign objectives outline
Creative advertising ideation & storytelling
Campaign management
Market analysis & customer insights
Campaign monitoring
Content marketing strategy
Copywriting
Graphic design

Public Relations

Gone are the days when communication was just about catching attention. Today’s communication is about being relevant, solutions-based and mutual. Badkoobeh’s public relation department designs and publishes campaigns that address clients’ unique needs and preferences. Here are the main services:

Integrated PR campaigns
PR strategy development & assessment
New PR
Brand image enhancement
Social, political & economic trends monitoring
Media press releases in online/offline media
Advertorial creation in online/offline media
Media press release monitoring
Press conferences & media tours
Podcast & video marketing
PR campaign analysis
Introduction events
Crisis management strategy
Organizational leadership speech writing
Corporate newsletters
Interaction with international business leaders

Digital Communication Solutions

In the past two decades, digital has been dominating every aspect of life all around the world. Digital marketing has a large market segment in Iran as well as other middle east countries. In recent years, Badkoobeh’s specialized digital marketing department has run many successful campaigns for some of the most influential Iranian and global brands. Here are the main services:

Digital marketing solutions & strategy
Digital & viral campaign design & planning
Trends & insights analysis
SEO marketing & strategy development
Content marketing on social & mobile platforms
Digital advertising media planning & buying (mobile & web)
Digital advertising consultancy
Digital asset management & development
Goals vis-à-vis ROI measurement & assessment
Campaign reports

Brand Activation (BTL)

Building a positive brand image allows a brand to prompt desired responses from customers. Badkoobeh’s BTL team helps brands connect and interact with customers on a personal level through the following activities:

Market demand analysis
Promotional strategy development & evaluation
Sampling & promotion
Event marketing
New product announcements events
Customer reactions monitoring
Extensive & exclusive in-school advertising
Marketing activities coordination
Advertising booths, stands & exhibitions
Printing services
POS/POP materials & advertising gifts
Guerilla Marketing

Media Planning and Monitoring

Badkoobeh’s media planning department formulates the best strategies and tactics to communicate a brand message at the right time, through the right medium and with the right audience. The agency offers media strategy formation and media planning services and mass media analysis. This department offers the following activities:

Media planning (TV & Radio)
Cost estimate & discount proposal
Contracting with IRIB
Budget allocation & management
TV & radio programs management
Broadcast advertising permit acquisition
Media reservation
Media & advertising trends monitoring
Media performance monitoring
Daily, monthly & annual reports
Negotiation with IRIB to acquire advert codes (identification No.)

In addition, Badkoobeh offers outdoor media planning services as follows:

Outdoor media planning based on strategy
Media, new media & budget allocation
Media performance monitoring & reports
Competitive market research
New media search & identification
CSR projects planning & coordination
Contracting with ministries & authoritative organizations
Product replica design & order
Outdoor advertising ideation

Every growth, profitability and success starts with a clever decision. For those who look for a way to advertise their brands in Iran, Badkoobeh is the right choice. The agency’s remarkable achievements can testify to that.