Stories are phenomenal. They have the power to move us, shape us, and form our beliefs. A good one has a life of its own. A great one changes everything.
Humans have been telling stories since the Stone Age. But they remain as relevant as ever – we share them today as much over Twitter as our ancestors did round the campfire.
Brand storytelling is about harnessing the power of stories to give brands identity and purpose, and change the beliefs and behaviours of consumers and customers.
How we use stories
We rigorously apply narrative concepts to marketing problems – treating brands like stories, and campaigns as chapters in an unfolding narrative starring our clients’ brands and their audiences.
We also use stories to make better, more joined-up creative. Our narrative approach produces richer briefs that inspires our specialists in strategy, design, communications, and activation to work together to tell a seamless story that audiences actively want to engage with.
What we ‘do’
We do the ‘hard tell’. We tell brand stories through brand identities, advertising campaigns, pack designs, engagements programmes, digital experiences, books, films and online content that work effectively in isolation, and outstandingly together.
We also deliver results – numbers that tell a story of their own.