TitleLucky Bastards
Campaign Lucky Bastards
Advertiser Lucky Generals
Brand Lucky Generals
Date of First Broadcast/Publication
Business Sector Advertising & Communication
Philosophy We've created an unusual initiative to tackle bigotry on social media (which now accounts for 59% of all hate crime, according to the Holocaust Memorial Trust). Although we were disturbed by the vitriol we saw being poured on minority or oppressed groups, we also felt that fighting fire with fire would only inflame matters, so we took a different approach...
Media Type Social Media

Our Work