TitleCitroen Scarves
Campaign Citroën Scarves
Advertiser Citroën
Brand Citroën
PostedJune 2020
Product Citroën Scarves
Business Sector Cars
Story To celebrate Citroën's centennial in 2019, we have transformed the most innovative and striking elements of the most historic cars launched over 100 years into handkerchiefs, this fashion element famous for being used by the French. There were 20 kinds of scarves in which each had a unique design and elements. An object of desire perfect for brand lovers and collectors. And a way to make the innovations never go out of style. The project is still being made in partnership with ScarfMe, one of the largest scarves brand in Brazil and also US.
Media Type Case Study
CCO Erh Ray
ECD Andrea Siqueira
Creative Director Alexandre Kazuo, Lucas Ribeiro
Creative Team Alexandre Kazuo, Lucas Ribeiro, Guilherme Possobon, Victor Castelo, Lígia Fava, Juliano Brito, Victor Piva, Micael Andrade, Arthur Zambone
Account Heloisa Figueiredo, Marcela Jundurian
Strategy Agatha Kim, Renato Duo, Jaqueline Silva
Media Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte
Motion Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim
Sound Production Company Jamute
Editorial Photography Thinkers (Rodrigo Maltchique)
Still Photography Estúdio Genga
Advertiser Antoine Gaston Breton, Silvia Torrecillas, Helena Costa

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